{"id":805,"date":"2017-12-01T02:43:36","date_gmt":"2017-12-01T02:43:36","guid":{"rendered":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/?p=805"},"modified":"2018-01-30T08:05:01","modified_gmt":"2018-01-30T08:05:01","slug":"huong-dan-toi-uu-seo-the-mo-ta","status":"publish","type":"post","link":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/huong-dan-toi-uu-seo-the-mo-ta.html","title":{"rendered":"H\u01b0\u1edbng d\u1eabn t\u1ed1i \u01b0u seo th\u1ebb m\u00f4 t\u1ea3"},"content":{"rendered":"

T\u1ed1i \u01b0u seo th\u1ebb m\u00f4 t\u1ea3 – meta description<\/strong><\/a> \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong SEO. Tuy hi\u1ec7n t\u1ea1i google \u0111\u00e3 c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n lo\u1ea1i b\u1ecf th\u1ebb m\u00f4 t\u1ea3 ra kh\u1ecfi vi\u1ec7c x\u1ebfp h\u1ea1ng website, nh\u01b0ng n\u1ebfu seoer n\u00e0o b\u1ecf qua vi\u1ec7c vi\u1ebft th\u1ebb m\u00f4 t\u1ea3 t\u1ed1i \u01b0u th\u00ec s\u1ebd l\u00e0 sai l\u1ea7m l\u1edbn. B\u1edfi khi l\u00e0m SEO kh\u00f4ng ph\u1ea3i ch\u1ec9 cho google m\u00e0 cho ch\u00ednh ng\u01b0\u1eddi d\u00f9ng m\u1edbi quan tr\u1ecdng, meta description s\u1ebd cho ng\u01b0\u1eddi d\u00f9ng bi\u1ebft \u0111\u01b0\u1ee3c n\u1ed9i dung ch\u00ednh tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, gi\u00fap ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng m\u1ea5t nhi\u1ec1u th\u01a1i gian \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch khi search google. H\u00e3y c\u00f9ng tham kh\u1ea3o h\u01b0\u1edbng d\u1eabn t\u1ed1i \u01b0u th\u1ebb m\u00f4 t\u1ea3<\/strong><\/a> (meta description<\/strong>) chu\u1ea9n seo c\u1ee7a h\u01b0\u1edbng d\u1eabn seo<\/strong><\/a> \u0111\u1ec3 web c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao nh\u1ea5t.<\/p>\n

Meta description – Th\u1ebb m\u00f4 t\u1ea3 l\u00e0 g\u00ec?<\/strong>
\nTh\u1ebb m\u00f4 t\u1ea3 c\u00f3 t\u00ean ti\u1ebfng anh l\u00e0 Meta Description, l\u00e0 th\u00e0nh ph\u1ea7n HTML cung c\u1ea5p m\u1ed9t \u0111o\u1ea1n v\u0103n b\u1ea3n t\u00f3m t\u1eaft n\u1ed9i dung c\u1ee7a m\u1ed9t b\u00e0i vi\u1ebft ho\u1eb7c m\u1ed9t trang c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3. M\u1eb7c d\u00f9 n\u00f3 \u0111\u00e3 kh\u00f4ng c\u00f2n n\u1eb1m trong nh\u1eefng y\u1ebfu t\u1ed1 d\u00f9ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng website nh\u01b0ng n\u00f3 l\u1ea1i l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng c\u00f3 click v\u00e0o website c\u1ee7a b\u1ea1n hay kh\u00f4ng.
\nC\u00f9ng v\u1edbi ti\u00eau \u0111\u1ec1 v\u00e0 \u0111\u01b0\u1eddng d\u1eabn, th\u1ebb m\u00f4 t\u1ea3 g\u00f3p ph\u1ea7n t\u1ea1o ra \u201cm\u1eabu qu\u1ea3ng c\u00e1o\u201d v\u1ec1 website c\u1ee7a b\u1ea1n. N\u1ebfu \u201cm\u1eabu qu\u1ea3ng c\u00e1o\u201d c\u1ee7a b\u1ea1n h\u1ea5p d\u1eabn v\u00e0 cung c\u1ea5p \u0111\u00fang nh\u1eefng th\u00f4ng tin m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang quan t\u00e2m th\u00ec kh\u1ea3 n\u0103ng h\u1ecd click s\u1ebd r\u1ea5t cao. V\u00ec v\u1eady, b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua vi\u1ec7c t\u1ed1i \u01b0u seo th\u1ebb m\u00f4 t\u1ea3 c\u1ee7a m\u1ed7i trang ho\u1eb7c b\u00e0i vi\u1ebft, th\u1eadm ch\u00ed c\u1ea3 tag ho\u1eb7c media trong m\u00e3 ngu\u1ed3n wordpress.<\/p>\n

Th\u1ebb m\u00f4 t\u1ea3 n\u1eb1m \u1edf \u0111\u00e2u?<\/strong>
\nN\u1ebfu website c\u00f3 code chu\u1ea9n seo, m\u1ed7i trang ho\u1eb7c b\u00e0i vi\u1ebft s\u1ebd c\u00f3 m\u1ed9t th\u1ebb m\u00f4 t\u1ea3 ri\u00eang. N\u00f3 c\u00f3 c\u1ea5u tr\u00fa HTML nh\u01b0 sau:
\n<meta name=\u201ddescription\u201d content=\u201dn\u1ed9i dung th\u1ebb m\u00f4 t\u1ea3\u201d>
\nN\u1ebfu \u0111ang l\u01b0\u1edbt web tr\u00ean tr\u00ecnh duy\u1ec7t m\u00e1y t\u00ednh, b\u1ea1n c\u00f3 th\u1ec3 b\u1ea5m ph\u1ea3i chu\u1ed9t ch\u1ecdn View Page Source ho\u1eb7c nh\u1ea5n Ctrl + U v\u00e0 Ctrl + F \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u1edbi t\u1eeb kho\u00e1 \u201cdescription\u201d l\u00e0 c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y n\u00f3. L\u01b0u \u00fd r\u1eb1ng \u0111\u00e2y l\u00e0 \u0111o\u1ea1n v\u0103n b\u1ea3n ng\u1eafn do qu\u1ea3n tr\u1ecb vi\u00ean website vi\u1ebft ra \u0111\u1ec3 t\u00f3m t\u1eaft n\u1ed9i dung c\u1ee7a trang. Hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 n\u00f3 mang t\u00ednh ch\u1ee7 quan c\u1ee7a h\u1ecd.<\/p>\n

Tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, th\u1ebb m\u00f4 t\u1ea3 c\u1ee7a ch\u00fang ta l\u00e0 \u0111o\u1ea1n v\u0103n b\u1ea3n ph\u00eda d\u01b0\u1edbi \u0111\u01b0\u1eddng d\u1eabn c\u1ee7a m\u1ed7i k\u1ebft qu\u1ea3.
\nTh\u1ebb m\u00f4 t\u1ea3 \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 gi\u1ed1ng ho\u1eb7c kh\u00e1c so v\u1edbi \u0111o\u1ea1n v\u0103n b\u1ea3n ng\u1eafn tr\u00ean website (th\u1ebb m\u00f4 t\u1ea3 \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi qu\u1ea3n tr\u1ecb vi\u00ean). T\u1ea1i sao nh\u1ec9?<\/p>\n

\"Th\u1ebb
Th\u1ebb m\u00f4 t\u1ea3 web tr\u00ean t\u00ecm ki\u1ebfm<\/figcaption><\/figure>\n

L\u00fd do l\u00e0 v\u00ec c\u00e1c k\u1ebft qu\u1ea3 tr\u00ean trang t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u cho ng\u01b0\u1eddi d\u00f9ng v\u1edbi t\u1eeb kho\u00e1 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm. Khi l\u1ea5y d\u1eef li\u1ec7u cho ng\u01b0\u1eddi d\u00f9ng, Google s\u1ebd l\u1ea5y th\u00f4ng tin ph\u00f9 h\u1ee3p nh\u1ea5t tr\u00ean trang c\u1ee7a b\u1ea1n \u0111\u1ec3 hi\u1ec3n th\u1ecb. Vi\u1ec7c t\u1ea1o ra th\u1ebb m\u00f4 t\u1ea3 tr\u00ean trang ch\u1ec9 mang t\u00ednh ch\u1ea5t g\u1ee3i \u00fd cho Google v\u1ec1 n\u1ed9i dung website ch\u1ee9 kh\u00f4ng th\u1ec3 b\u1eaft bu\u1ed9c n\u00f3 l\u1ea5y n\u1ed9i dung b\u1ea1n vi\u1ebft \u0111\u1ec3 m\u00f4 t\u1ea3 cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

H\u01b0\u1edbng d\u1eabn c\u00e1ch vi\u1ebft th\u1ebb m\u00f4 t\u1ea3 t\u1ed1i \u01b0u chu\u1ea9n seo google<\/strong>
\nCh\u00ednh v\u00ec s\u1ef1 quan tr\u1ecdng c\u1ee7a n\u00f3 n\u00ean vi\u1ec7c t\u1ed1i \u01b0u kh\u00f4ng bao gi\u1edd th\u1eeba. H\u00e3y ch\u00fa \u00fd c\u00e1ch t\u1ed1i \u01b0u c\u1ee7a h\u01b0\u1edbng d\u1eabn seo d\u01b0\u1edbi \u0111\u00e2y:
\n\u2022 T\u1ed1i \u01b0u th\u1ebb m\u00f4 t\u1ea3 ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh:<\/strong><\/p>\n

B\u1ea1n h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng t\u1eeb kh\u00f3a ch\u00ednh c\u1ee7a b\u1ea1n c\u00f3 n\u0103ng trong th\u1ebb m\u00f4 t\u1ea3 v\u00e0 \u0111\u01b0a n\u00f3 c\u00e0ng g\u1ea7n \u0111\u1ea7u th\u1ebb m\u00f4 t\u1ea3 c\u00e0ng t\u1ed1t. Tuy nhi\u00ean, kh\u00f4ng \u0111\u01b0\u1ee3c l\u00e0m m\u1ea5t \u0111i s\u1ef1 t\u1ef1 nhi\u00ean c\u1ee7a \u0111o\u1ea1n v\u0103n b\u1ea3n. Th\u00f4ng th\u01b0\u1eddng, khi website c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm th\u00ec c\u00e1c t\u1eeb trong ph\u1ea7n m\u00f4 t\u1ea3 n\u1ebfu tr\u00f9ng v\u1edbi t\u1eeb kh\u00f3a ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm th\u00ec n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c b\u00f4i \u0111\u1eadm \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng ch\u00fa \u00fd. H\u00e3y ch\u00fa \u00fd \u0111i\u1ec1u \u0111\u00f3!
\n\u2022 Kh\u00f4ng \u201cnh\u1ed3i\u201d nhi\u1ec1u t\u1eeb kh\u00f3a trong th\u1ebb m\u00f4 t\u1ea3:<\/strong><\/p>\n

C\u0169ng nh\u01b0 trong n\u1ed9i dung b\u00e0i vi\u1ebft, vi\u1ec7c \u0111\u01b0a nhi\u1ec1u t\u1eeb kh\u00f3a v\u00e0o \u0111o\u1ea1n v\u0103n b\u1ea3n kho\u1ea3ng 155 k\u00fd t\u1ef1 s\u1ebd kh\u00f4ng mang l\u1ea1i th\u00eam nh\u1eefng c\u00fa click t\u1eeb ng\u01b0\u1eddi d\u00f9ng. H\u00e3y c\u1ea9n th\u1eadn khi l\u00e0m vi\u1ec7c n\u00e0y v\u00ec ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u1ebd ngh\u0129 website c\u1ee7a b\u1ea1n l\u00e0 1 website spam v\u00e0 b\u1ecf qua n\u00f3. Google r\u1ea5t th\u00f4ng minh n\u00ean vi\u1ec7c n\u00e0y c\u0169ng r\u1ea5t c\u00f3 th\u1ec3 s\u1ebd l\u00e0m website c\u1ee7a b\u1ea1n r\u1edbt h\u1ea1ng v\u00ec t\u1ed9i \u201cspam\u201d.
\n\u2022 H\u00e3y coi th\u1ebb m\u00f4 t\u1ea3 nh\u01b0 \u0111o\u1ea1n v\u0103n b\u1ea3n qu\u1ea3ng c\u00e1o cho website c\u1ee7a b\u1ea1n:<\/strong><\/p>\n

Th\u00eam t\u1eeb kho\u00e1 ch\u00ednh l\u00e0 \u0111i\u1ec1u hi\u1ec3n nhi\u00ean m\u00e0 \u1edf tr\u00ean ta \u0111\u00e3 n\u00f3i \u0111\u1ebfn. Tuy nhi\u00ean, ngo\u00e0i n\u00f3 ra th\u00ec b\u1ea1n c\u0169ng c\u1ea7n vi\u1ebft n\u00f3 sao cho h\u1ea5p d\u1eabn v\u00e0 t\u1ef1 nhi\u00ean nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng c\u00e1o cho n\u1ed9i dung trong trang. Ng\u01b0\u1eddi d\u00f9ng khi th\u1ea5y website c\u1ee7a b\u1ea1n trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm s\u1ebd kh\u00f4ng th\u1ea5y \u0111\u01b0\u1ee3c n\u1ed9i dung trang c\u1ee7a b\u1ea1n m\u00e0 ch\u1ec9 th\u1ea5y \u0111\u01b0\u1ee3c \u0111o\u1ea1n m\u00f4 t\u1ea3 n\u00e0y. Ch\u00ednh v\u00ec v\u1eady, \u201cm\u1eabu qu\u1ea3ng c\u00e1o\u201d n\u00e0y c\u1ee7a b\u1ea1n c\u00f3 t\u1ed1t th\u00ec m\u1edbi c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c click t\u1eeb h\u1ecd. C\u00f3 click l\u00e0 c\u00f3 chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u1ea1n mu\u1ed1n \u0111i\u1ec1u \u0111\u00f3 \u0111\u00fang kh\u00f4ng?<\/p>\n

\"H\u01b0\u1edbng<\/p>\n

\u2022 Th\u1ebb m\u00f4 t\u1ea3 kh\u00f4ng qu\u00e1 155 k\u00fd t\u1ef1 l\u00e0 t\u1ed1i \u01b0u:<\/strong><\/p>\n

Vi\u1ec7c gi\u1edbi h\u1ea1n k\u00fd t\u1ef1 n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb \u0111\u1ed9 r\u1ed9ng c\u1ee7a khu v\u1ef1c hi\u1ec3n th\u1ecb v\u0103n b\u1ea3n tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. N\u1ebfu d\u00e0i h\u01a1n s\u1ed1 l\u01b0\u1ee3ng k\u00fd t\u1ef1 gi\u1edbi h\u1ea1n, th\u00f4ng tin b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb h\u1ebft. H\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n c\u00f3 155 k\u00fd t\u1ef1 v\u00e0 t\u00ecm c\u00e1ch t\u1eadn d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch t\u1ed1i \u0111a.
\n\u2022 Kh\u00f4ng tr\u00f9ng l\u1eb7p:<\/strong><\/p>\n

Tr\u00ean blog c\u1ee7a m\u00ecnh, Google khuy\u1ebfn c\u00e1o t\u1ea5t c\u1ea3 webmaster kh\u00f4ng n\u00ean \u0111\u1ec3 th\u1ebb ti\u00eau \u0111\u1ec1 v\u00e0 th\u1ebb m\u00f4 t\u1ea3 b\u1ecb tr\u00f9ng l\u1eb7p tr\u00ean c\u00e1c trang. \u0110i\u1ec1u n\u00e0y x\u1ea5u \u0111\u1ebfn m\u1ee9c n\u1ebfu b\u1ea1n \u0111\u1ec3 tr\u1ed1ng ch\u00fang v\u1eabn t\u1ed1t h\u01a1n l\u00e0 c\u00e1c th\u1ebb n\u00e0y b\u1ecb tr\u00f9ng l\u1eb7p v\u00ec website c\u1ee7a b\u1ea1n c\u00f3 th\u1ebb s\u1ebd ph\u1ea3i ch\u1ecbu \u00e1n ph\u1ea1t n\u1ebfu n\u00f3 x\u1ea3y ra.
\n\u2022 Khuy\u1ebfn kh\u00edch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac:<\/strong><\/p>\n

V\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c v\u0103n b\u1ea3n d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, b\u1ea1n c\u00f3 th\u1ec3 \u201ctrang tr\u00ed\u201d th\u00eam cho ph\u1ea7n m\u00f4 t\u1ea3 website c\u1ee7a b\u1ea1n \u0111\u1ec3 thu h\u00fat th\u00eam nh\u1eefng l\u01b0\u1ee3t click v\u00e0o website c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y l\u00e0 c\u1ea7n thi\u1ebft.<\/p>\n

B\u1ea1n c\u00f3 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u seo th\u1ebb m\u00f4 t\u1ea3<\/strong> n\u00e0o kh\u00e1c h\u00e3y b\u1ed5 sung cho h\u01b0\u1edbng d\u1eabn seo web t\u1ed1i \u01b0u<\/strong><\/a> h\u01a1n b\u1eb1ng c\u00e1ch b\u00ecnh lu\u1eadn \u1edf d\u01b0\u1edbi nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1ed1i \u01b0u seo th\u1ebb m\u00f4 t\u1ea3 – meta description \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong SEO. Tuy hi\u1ec7n t\u1ea1i google \u0111\u00e3 c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n lo\u1ea1i b\u1ecf th\u1ebb m\u00f4 t\u1ea3 ra kh\u1ecfi vi\u1ec7c x\u1ebfp h\u1ea1ng website, nh\u01b0ng n\u1ebfu seoer n\u00e0o b\u1ecf qua vi\u1ec7c vi\u1ebft th\u1ebb m\u00f4 t\u1ea3 t\u1ed1i \u01b0u th\u00ec s\u1ebd l\u00e0 sai l\u1ea7m l\u1edbn. …<\/p>\n","protected":false},"author":1,"featured_media":809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[38],"tags":[43,44,42,45,51,54],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/posts\/805"}],"collection":[{"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/comments?post=805"}],"version-history":[{"count":0,"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/posts\/805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/media\/809"}],"wp:attachment":[{"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/media?parent=805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/categories?post=805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/tags?post=805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}