{"id":1067,"date":"2020-08-23T17:21:06","date_gmt":"2020-08-23T10:21:06","guid":{"rendered":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/?p=1067"},"modified":"2020-09-28T20:45:54","modified_gmt":"2020-09-28T13:45:54","slug":"cach-seo-web-cho-nguoi-moi-nguyen-tac-chung-cua-webmaser-tool","status":"publish","type":"post","link":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/cach-seo-web-cho-nguoi-moi-nguyen-tac-chung-cua-webmaser-tool.html","title":{"rendered":"C\u00e1ch SEO web cho ng\u01b0\u1eddi m\u1edbi nguy\u00ean t\u1eafc chung c\u1ee7a webmaser tool"},"content":{"rendered":"<p><strong>SEO web<\/strong> kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb web. B\u1ea1n ch\u1ec9 c\u1ea7n l\u00ean google g\u00f5 <a href=\"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/\"><strong>C\u00e1ch SEO web<\/strong><\/a> s\u1ebd ra v\u00f4 s\u1ed1 ki\u1ebfn th\u1ee9c v\u1ec1 SEO website<br \/>\nHi\u1ec7n t\u1ea1i b\u1ea1n \u0111ang xem b\u00e0i vi\u1ebft n\u00e0y, v\u1edbi<strong> t\u1eeb kh\u00f3a C\u00e1ch SEO web<\/strong> google c\u00f3 t\u1edbi h\u01a1n 40 tri\u1ec7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Cho th\u1ea5y ngu\u1ed3n ki\u1ebfn th\u1ee9c v\u1ec1 <a href=\"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/tag\/seo-web\"><strong>SEO web<\/strong><\/a> v\u00f4 c\u00f9ng r\u1ed9ng l\u1edbn.<br \/>\n\u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m l\u1ee3i khi l\u00e0m SEO v\u00ec c\u00f3 nhi\u1ec1u ki\u1ebfn th\u1ee9c, th\u1ee7 thu\u1eadt SEO web n\u1ebfu b\u1ea1n \u0111\u1ee7 t\u1ea7m \u0111\u1ec3 nh\u1eadn \u0111\u1ecbnh n\u00f3 l\u00e0 \u0111\u00fang<br \/>\nNg\u01b0\u1ee3c l\u1ea1i n\u00f3 l\u00e0 tr\u1edf ng\u1ea1i n\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u SEO v\u00ec qu\u00e1 nhi\u1ec1u k\u1ebft qu\u1ea3 v\u00e0 c\u00e1c k\u1ebft qu\u1ea3 c\u00f3 s\u1ef1 kh\u00e1c nhau. Ng\u01b0\u1eddi m\u1edbi l\u00e0m SEO (New Bine) s\u1ebd b\u1ecb cho\u00e1ng.<br \/>\n\u0110\u1ec3 gi\u00fap c\u00e1c b\u1ea1n m\u1edbi l\u00e0m SEO nh\u1eadn \u0111\u1ecbnh \u0111\u00fang v\u1ec1 <a href=\"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/tag\/cach-seo-web\"><strong>c\u00e1ch l\u00e0m SEO<\/strong><\/a>, b\u00e0i bi\u1ebft sau s\u1ebd tr\u00ecnh b\u1ea3y c\u00e1c nguy\u00ean t\u1eafc chung trong <strong>SEO web c\u1ee7a c\u1ed9ng \u0111\u1ed3ng Webmaster<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_49 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">N\u1ed9i dung ch&iacute;nh:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6aaeb9c062e0a\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item-6aaeb9c062e0a\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/cach-seo-web-cho-nguoi-moi-nguyen-tac-chung-cua-webmaser-tool.html\/#1_Giup_Google_tim_noi_dung_cua_ban\" title=\"1. Gi\u00fap Google t\u00ecm n\u1ed9i dung c\u1ee7a b\u1ea1n\">1. Gi\u00fap Google t\u00ecm n\u1ed9i dung c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/cach-seo-web-cho-nguoi-moi-nguyen-tac-chung-cua-webmaser-tool.html\/#2_Chi_dan_cho_Google_khong_thu_thap_du_lieu_nhung_trang_nao\" title=\"2. Ch\u1ec9 d\u1eabn cho Google kh\u00f4ng thu th\u1eadp d\u1eef li\u1ec7u nh\u1eefng trang n\u00e0o\">2. Ch\u1ec9 d\u1eabn cho Google kh\u00f4ng thu th\u1eadp d\u1eef li\u1ec7u nh\u1eefng trang n\u00e0o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/cach-seo-web-cho-nguoi-moi-nguyen-tac-chung-cua-webmaser-tool.html\/#3_Giup_Google_va_nguoi_dung_hieu_noi_dung_cua_ban\" title=\"3. Gi\u00fap Google (v\u00e0 ng\u01b0\u1eddi d\u00f9ng) hi\u1ec3u n\u1ed9i dung c\u1ee7a b\u1ea1n\">3. Gi\u00fap Google (v\u00e0 ng\u01b0\u1eddi d\u00f9ng) hi\u1ec3u n\u1ed9i dung c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/cach-seo-web-cho-nguoi-moi-nguyen-tac-chung-cua-webmaser-tool.html\/#4_Quan_ly_su_hien_dien_cua_ban_trong_ket_qua_Google_Tim_kiem\" title=\"4. Qu\u1ea3n l\u00fd s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a b\u1ea1n trong k\u1ebft qu\u1ea3 Google T\u00ecm ki\u1ebfm\">4. Qu\u1ea3n l\u00fd s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a b\u1ea1n trong k\u1ebft qu\u1ea3 Google T\u00ecm ki\u1ebfm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/cach-seo-web-cho-nguoi-moi-nguyen-tac-chung-cua-webmaser-tool.html\/#5_Toi_uu_hoa_noi_dung\" title=\"5. T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung\">5. T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/cach-seo-web-cho-nguoi-moi-nguyen-tac-chung-cua-webmaser-tool.html\/#6_Toi_uu_hoa_hinh_anh\" title=\"6. T\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh\">6. T\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/cach-seo-web-cho-nguoi-moi-nguyen-tac-chung-cua-webmaser-tool.html\/#7_Lam_cho_trang_web_cua_ban_than_thien_voi_thiet_bi_di_dong\" title=\"7. L\u00e0m cho trang web c\u1ee7a b\u1ea1n th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng\">7. L\u00e0m cho trang web c\u1ee7a b\u1ea1n th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/cach-seo-web-cho-nguoi-moi-nguyen-tac-chung-cua-webmaser-tool.html\/#8_Quang_ba_trang_web_cua_ban\" title=\"8. Qu\u1ea3ng b\u00e1 trang web c\u1ee7a b\u1ea1n\">8. Qu\u1ea3ng b\u00e1 trang web c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/cach-seo-web-cho-nguoi-moi-nguyen-tac-chung-cua-webmaser-tool.html\/#9_Phan_tich_hieu_suat_tim_kiem_va_hanh_vi_nguoi_dung\" title=\"9. Ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t t\u00ecm ki\u1ebfm v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng\">9. Ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t t\u00ecm ki\u1ebfm v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Giup_Google_tim_noi_dung_cua_ban\"><\/span>1. Gi\u00fap Google t\u00ecm n\u1ed9i dung c\u1ee7a b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 \u0111\u01b0a trang web c\u1ee7a b\u1ea1n l\u00ean Google l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng Google c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y trang \u0111\u00f3. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 l\u00e0 g\u1eedi s\u01a1 \u0111\u1ed3 trang web. S\u01a1 \u0111\u1ed3 trang web l\u00e0 m\u1ed9t t\u1ec7p tr\u00ean trang web c\u1ee7a b\u1ea1n nh\u1eb1m cung c\u1ea5p th\u00f4ng tin cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u1ec1 nh\u1eefng trang m\u1edbi ho\u1eb7c \u0111\u00e3 thay \u0111\u1ed5i tr\u00ean trang web.<br \/>\nGoogle c\u0169ng t\u00ecm c\u00e1c trang th\u00f4ng qua li\u00ean k\u1ebft t\u1eeb c\u00e1c trang kh\u00e1c. H\u00e3y xem ph\u1ea7n Qu\u1ea3ng b\u00e1 trang web c\u1ee7a b\u1ea1n \u1edf ph\u1ea7n sau trong t\u00e0i li\u1ec7u n\u00e0y \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch th\u00fac \u0111\u1ea9y m\u1ecdi ng\u01b0\u1eddi t\u00ecm th\u1ea5y trang web c\u1ee7a b\u1ea1n.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/huong-dan-tao-sitemap-ho-tro-seo-web-nhanh-nhat.html\"><strong>C\u00e1ch t\u1ea1o s\u01a1 \u0111\u1ed3 web t\u1ed1i \u01b0u seo google<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Chi_dan_cho_Google_khong_thu_thap_du_lieu_nhung_trang_nao\"><\/span>2. Ch\u1ec9 d\u1eabn cho Google kh\u00f4ng thu th\u1eadp d\u1eef li\u1ec7u nh\u1eefng trang n\u00e0o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t<\/strong><br \/>\n\u0110\u1ed1i v\u1edbi th\u00f4ng tin kh\u00f4ng nh\u1ea1y c\u1ea3m, h\u00e3y ch\u1eb7n qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u kh\u00f4ng mong mu\u1ed1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng robots.txt<br \/>\nT\u1ec7p &#8220;robots.txt&#8221; cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm bi\u1ebft h\u1ecd c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u c\u00e1c ph\u1ea7n tr\u00ean trang web c\u1ee7a b\u1ea1n hay kh\u00f4ng. T\u1ec7p n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean l\u00e0 &#8220;robots.txt&#8221; v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1eb7t trong th\u01b0 m\u1ee5c g\u1ed1c c\u1ee7a trang web. C\u00f3 th\u1ec3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u1eabn thu th\u1eadp \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u t\u1eeb c\u00e1c trang b\u1ecb robots.txt ch\u1eb7n, v\u00ec v\u1eady, \u0111\u1ed1i v\u1edbi nh\u1eefng trang nh\u1ea1y c\u1ea3m b\u1ea1n n\u00ean s\u1eed d\u1ee5ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p an to\u00e0n h\u01a1n.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng mu\u1ed1n m\u1ed9t s\u1ed1 trang nh\u1ea5t \u0111\u1ecbnh c\u1ee7a trang web \u0111\u01b0\u1ee3c thu th\u1eadp d\u1eef li\u1ec7u b\u1edfi v\u00ec c\u00e1c trang n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng h\u1eefu \u00edch cho ng\u01b0\u1eddi d\u00f9ng n\u1ebfu n\u1eb1m trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. N\u1ebfu b\u1ea1n mu\u1ed1n ng\u0103n kh\u00f4ng cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm thu th\u1eadp d\u1eef li\u1ec7u c\u00e1c trang c\u1ee7a m\u00ecnh, Google Search Console c\u00f3 m\u1ed9t tr\u00ecnh t\u1ea1o robots.txt th\u00e2n thi\u1ec7n \u0111\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o t\u1ec7p n\u00e0y. Xin l\u01b0u \u00fd r\u1eb1ng n\u1ebfu trang web c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng t\u00ean mi\u1ec1n ph\u1ee5 v\u00e0 b\u1ea1n mu\u1ed1n m\u1ed9t s\u1ed1 trang nh\u1ea5t \u0111\u1ecbnh kh\u00f4ng \u0111\u01b0\u1ee3c thu th\u1eadp d\u1eef li\u1ec7u tr\u00ean m\u1ed9t t\u00ean mi\u1ec1n ph\u1ee5 c\u1ee5 th\u1ec3, b\u1ea1n s\u1ebd ph\u1ea3i t\u1ea1o t\u1ec7p robots.txt ri\u00eang cho t\u00ean mi\u1ec1n ph\u1ee5 \u0111\u00f3.<\/p>\n<p>Xem th\u00eam:\u00a0<strong><a href=\"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/huong-dan-tao-file-robots-txt-va-the-meta-robots-chuan-seo.html\">H\u01b0\u1edbng d\u1eabn t\u1ea1o file Robots.txt v\u00e0 th\u1ebb Meta Robots chu\u1ea9n SEO<\/a><\/strong><\/p>\n<p><span style=\"color: #ff0000;\"><strong>Tr\u00e1nh:<\/strong><\/span><\/p>\n<p>\u2022 \u0110\u1eebng \u0111\u1ec3 Google thu th\u1eadp d\u1eef li\u1ec7u c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm n\u1ed9i b\u1ed9 c\u1ee7a b\u1ea1n. Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u00edch vi\u1ec7c \u0111\u00e3 nh\u1ea5p v\u00e0o m\u1ed9t k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm nh\u01b0ng ch\u1ec9 \u0111\u1ebfn \u0111\u01b0\u1ee3c m\u1ed9t trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00e1c tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n<p>\u2022 Cho ph\u00e9p thu th\u1eadp d\u1eef li\u1ec7u c\u00e1c URL \u0111\u01b0\u1ee3c t\u1ea1o do d\u1ecbch v\u1ee5 proxy.<\/p>\n<p>\u0110\u1ed1i v\u1edbi th\u00f4ng tin nh\u1ea1y c\u1ea3m, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p an to\u00e0n h\u01a1n<br \/>\nRobots.txt kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch th\u00edch h\u1ee3p ho\u1eb7c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ch\u1eb7n c\u00e1c t\u00e0i li\u1ec7u m\u1eadt ho\u1eb7c nh\u1ea1y c\u1ea3m. Robots.txt ch\u1ec9 h\u01b0\u1edbng d\u1eabn cho nh\u1eefng tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u \u0111ang ho\u1ea1t \u0111\u1ed9ng b\u00ecnh th\u01b0\u1eddng r\u1eb1ng c\u00e1c trang n\u00e0y kh\u00f4ng d\u00e0nh cho c\u00e1c tr\u00ecnh \u0111\u00f3, nh\u01b0ng t\u1ec7p kh\u00f4ng ng\u0103n m\u00e1y ch\u1ee7 c\u1ee7a b\u1ea1n ph\u00e2n ph\u1ed1i c\u00e1c trang \u0111\u00f3 \u0111\u1ebfn m\u1ed9t tr\u00ecnh duy\u1ec7t y\u00eau c\u1ea7u ch\u00fang. M\u1ed9t l\u00fd do l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u1eabn c\u00f3 th\u1ec3 tham chi\u1ebfu c\u00e1c URL b\u1ea1n \u0111\u00e3 ch\u1eb7n (ch\u1ec9 hi\u1ec3n th\u1ecb URL kh\u00f4ng k\u00e8m theo ti\u00eau \u0111\u1ec1 ho\u1eb7c \u0111o\u1ea1n tr\u00edch) n\u1ebfu c\u00f3 li\u00ean k\u1ebft \u0111\u1ebfn nh\u1eefng URL \u0111\u00f3 tr\u00ean Internet (ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eadt k\u00fd li\u00ean k\u1ebft gi\u1edbi thi\u1ec7u).<\/p>\n<p>Ngo\u00e0i ra, nh\u1eefng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng tu\u00e2n th\u1ee7 ho\u1eb7c l\u1eeba \u0111\u1ea3o m\u00e0 kh\u00f4ng th\u1eeba nh\u1eadn Ti\u00eau chu\u1ea9n lo\u1ea1i tr\u1eeb robot c\u00f3 th\u1ec3 kh\u00f4ng tu\u00e2n theo h\u01b0\u1edbng d\u1eabn trong t\u1ec7p robots.txt c\u1ee7a b\u1ea1n. Cu\u1ed1i c\u00f9ng, m\u1ed9t ng\u01b0\u1eddi d\u00f9ng t\u00f2 m\u00f2 c\u00f3 th\u1ec3 ki\u1ec3m tra c\u00e1c th\u01b0 m\u1ee5c ho\u1eb7c th\u01b0 m\u1ee5c con trong t\u1ec7p robots.txt c\u1ee7a b\u1ea1n v\u00e0 \u0111o\u00e1n URL c\u1ee7a n\u1ed9i dung m\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n h\u1ecd nh\u00ecn th\u1ea5y.<\/p>\n<p>Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y, h\u00e3y s\u1eed d\u1ee5ng th\u1ebb noindex n\u1ebfu b\u1ea1n ch\u1ec9 mu\u1ed1n trang kh\u00f4ng xu\u1ea5t hi\u1ec7n trong Google nh\u01b0ng kh\u00f4ng ng\u1ea1i vi\u1ec7c b\u1ea5t k\u1ef3 ng\u01b0\u1eddi d\u00f9ng n\u00e0o c\u00f3 li\u00ean k\u1ebft \u0111\u1ec1u c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o trang. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u01b0\u1ee3c b\u1ea3o m\u1eadt th\u1eadt s\u1ef1, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u1ee7y quy\u1ec1n th\u00edch h\u1ee3p, nh\u01b0 y\u00eau c\u1ea7u m\u1eadt kh\u1ea9u ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c g\u1ee1 b\u1ecf trang ho\u00e0n to\u00e0n kh\u1ecfi trang web c\u1ee7a b\u1ea1n.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1068 aligncenter\" src=\"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-content\/uploads\/2020\/08\/cach-SEO-webmaster-tools.jpg\" alt=\"C\u00e1ch SEO web webmaster tool\" width=\"628\" height=\"373\" srcset=\"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-content\/uploads\/2020\/08\/cach-SEO-webmaster-tools.jpg 628w, https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-content\/uploads\/2020\/08\/cach-SEO-webmaster-tools-300x178.jpg 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Giup_Google_va_nguoi_dung_hieu_noi_dung_cua_ban\"><\/span>3. Gi\u00fap Google (v\u00e0 ng\u01b0\u1eddi d\u00f9ng) hi\u1ec3u n\u1ed9i dung c\u1ee7a b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cho ph\u00e9p Google xem trang c\u1ee7a b\u1ea1n gi\u1ed1ng nh\u01b0 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng v\u1eabn xem<br \/>\nKhi thu th\u1eadp d\u1eef li\u1ec7u m\u1ed9t trang, Googlebot s\u1ebd th\u1ea5y trang gi\u1ed1ng nh\u01b0 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng b\u00ecnh th\u01b0\u1eddng s\u1ebd th\u1ea5y15. \u0110\u1ec3 hi\u1ec3n th\u1ecb v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c t\u1ed1i \u01b0u, lu\u00f4n cho ph\u00e9p Googlebot truy c\u1eadp v\u00e0o c\u00e1c t\u1ec7p JavaScript, CSS v\u00e0 h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean trang web c\u1ee7a b\u1ea1n. N\u1ebfu t\u1ec7p robots.txt c\u1ee7a trang web kh\u00f4ng cho ph\u00e9p thu th\u1eadp d\u1eef li\u1ec7u nh\u1eefng ph\u1ea7n t\u1eed n\u00e0y, t\u1ec7p s\u1ebd tr\u1ef1c ti\u1ebfp g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn c\u00e1ch c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a ch\u00fang t\u00f4i hi\u1ec3n th\u1ecb v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c n\u1ed9i dung c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn x\u1ebfp h\u1ea1ng d\u01b0\u1edbi m\u1ee9c t\u1ed1i \u01b0u.<\/p>\n<p><strong>H\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t:<\/strong><br \/>\n\u2022 S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ki\u1ec3m tra URL. C\u00f4ng c\u1ee5 s\u1ebd cho ph\u00e9p b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c c\u00e1ch Googlebot nh\u00ecn th\u1ea5y v\u00e0 hi\u1ec3n th\u1ecb n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 c\u0169ng s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh v\u00e0 kh\u1eafc ph\u1ee5c m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 l\u1eadp ch\u1ec9 m\u1ee5c tr\u00ean trang web c\u1ee7a m\u00ecnh.<br \/>\nT\u1ea1o ti\u00eau \u0111\u1ec1 trang ch\u00ednh x\u00e1c v\u00e0 ri\u00eang bi\u1ec7t<br \/>\nTh\u1ebb &lt;title&gt; cho c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm bi\u1ebft ch\u1ee7 \u0111\u1ec1 c\u1ee7a m\u1ed9t trang c\u1ee5 th\u1ec3 l\u00e0 g\u00ec. Th\u1ebb &lt;title&gt; ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1eb7t trong ph\u1ea7n t\u1eed &lt;head&gt; c\u1ee7a t\u00e0i li\u1ec7u HTML. B\u1ea1n n\u00ean t\u1ea1o ti\u00eau \u0111\u1ec1 ri\u00eang bi\u1ec7t cho m\u1ed7i trang tr\u00ean trang web c\u1ee7a m\u00ecnh.<\/p>\n<p>T\u1ea1o ti\u00eau \u0111\u1ec1 v\u00e0 \u0111o\u1ea1n tr\u00edch thu h\u00fat trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm<br \/>\nN\u1ebfu t\u00e0i li\u1ec7u c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, n\u1ed9i dung c\u1ee7a th\u1ebb ti\u00eau \u0111\u1ec1 c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n trong d\u00f2ng \u0111\u1ea7u ti\u00ean c\u1ee7a ph\u1ea7n k\u1ebft qu\u1ea3<br \/>\nTi\u00eau \u0111\u1ec1 cho trang ch\u1ee7 c\u00f3 th\u1ec3 li\u1ec7t k\u00ea t\u00ean trang web\/doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c th\u00f4ng tin quan tr\u1ecdng kh\u00e1c nh\u01b0 v\u1ecb tr\u00ed th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p hay m\u1ed9t v\u00e0i s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 ch\u00ednh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p><strong>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t<\/strong><br \/>\nM\u00f4 t\u1ea3 ch\u00ednh x\u00e1c n\u1ed9i dung c\u1ee7a trang<br \/>\nCh\u1ecdn m\u1ed9t ti\u00eau \u0111\u1ec1 t\u1ef1 nhi\u00ean v\u00e0 truy\u1ec1n \u0111\u1ea1t ch\u1ee7 \u0111\u1ec1 c\u1ee7a n\u1ed9i dung trang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>Tr\u00e1nh:<\/strong><\/span><br \/>\n\u2022 Ch\u1ecdn ti\u00eau \u0111\u1ec1 kh\u00f4ng li\u00ean quan \u0111\u1ebfn n\u1ed9i dung tr\u00ean trang.<\/p>\n<p>\u2022 S\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 m\u1eb7c \u0111\u1ecbnh ho\u1eb7c chung chung nh\u01b0 &#8220;Kh\u00f4ng c\u00f3 ti\u00eau \u0111\u1ec1&#8221; ho\u1eb7c &#8220;Trang m\u1edbi s\u1ed1 1&#8221;.<br \/>\nT\u1ea1o ti\u00eau \u0111\u1ec1 ri\u00eang bi\u1ec7t cho m\u1ed7i trang<br \/>\nM\u1ed7i trang tr\u00ean trang web c\u1ee7a b\u1ea1n n\u00ean c\u00f3 m\u1ed9t ti\u00eau \u0111\u1ec1 ri\u00eang bi\u1ec7t \u0111\u1ec3 gi\u00fap Google bi\u1ebft trang n\u00e0y kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng trang kh\u00e1c nh\u01b0 th\u1ebf n\u00e0o. N\u1ebfu trang web c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng c\u00e1c trang d\u00e0nh ri\u00eang cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng, h\u00e3y nh\u1edb s\u1eed d\u1ee5ng c\u00e1c ti\u00eau \u0111\u1ec1 hay tr\u00ean c\u00e1c phi\u00ean b\u1ea3n d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<br \/>\nTr\u00e1nh:<\/p>\n<p>\u2022 S\u1eed d\u1ee5ng m\u1ed9t ti\u00eau \u0111\u1ec1 chung cho t\u1ea5t c\u1ea3 c\u00e1c trang ho\u1eb7c m\u1ed9t nh\u00f3m l\u1edbn c\u00e1c trang tr\u00ean trang web c\u1ee7a b\u1ea1n.<br \/>\nS\u1eed d\u1ee5ng c\u00e1c ti\u00eau \u0111\u1ec1 ng\u1eafn nh\u01b0ng mang t\u00ednh m\u00f4 t\u1ea3<br \/>\nTi\u00eau \u0111\u1ec1 c\u00f3 th\u1ec3 ng\u1eafn m\u00e0 v\u1eabn gi\u00e0u th\u00f4ng tin. N\u1ebfu ti\u00eau \u0111\u1ec1 qu\u00e1 d\u00e0i ho\u1eb7c b\u1ecb coi l\u00e0 \u00edt li\u00ean quan, Google c\u00f3 th\u1ec3 ch\u1ec9 hi\u1ec3n th\u1ecb m\u1ed9t ph\u1ea7n ti\u00eau \u0111\u1ec1 ho\u1eb7c m\u1ed9t ti\u00eau \u0111\u1ec1 \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Google c\u0169ng c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb c\u00e1c ti\u00eau \u0111\u1ec1 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c thi\u1ebft b\u1ecb d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm.<\/p>\n<p><span style=\"color: #ff0000;\"><strong> Tr\u00e1nh:<\/strong><\/span><\/p>\n<p>\u2022 S\u1eed d\u1ee5ng c\u00e1c ti\u00eau \u0111\u1ec1 qu\u00e1 d\u00e0i kh\u00f4ng h\u1eefu \u00edch cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>\u2022 Ch\u00e8n c\u00e1c t\u1eeb kh\u00f3a kh\u00f4ng c\u1ea7n thi\u1ebft trong th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n.<br \/>\nS\u1eed d\u1ee5ng th\u1ebb meta &#8220;m\u00f4 t\u1ea3&#8221;<br \/>\nTh\u1ebb meta m\u00f4 t\u1ea3 c\u1ee7a trang cung c\u1ea5p cho Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c ph\u1ea7n t\u00f3m t\u1eaft n\u1ed9i dung c\u1ee7a trang. Ti\u00eau \u0111\u1ec1 c\u1ee7a trang c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t v\u00e0i t\u1eeb ho\u1eb7c m\u1ed9t c\u1ee5m t\u1eeb, trong khi \u0111\u00f3 th\u1ebb meta m\u00f4 t\u1ea3 trang c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ho\u1eb7c hai c\u00e2u hay th\u1eadm ch\u00ed m\u1ed9t \u0111o\u1ea1n v\u0103n ng\u1eafn. Gi\u1ed1ng nh\u01b0 th\u1ebb &lt;title&gt;, th\u1ebb meta m\u00f4 t\u1ea3 \u0111\u01b0\u1ee3c \u0111\u1eb7t trong ph\u1ea7n t\u1eed &lt;head&gt; c\u1ee7a t\u00e0i li\u1ec7u HTML c\u1ee7a b\u1ea1n.<\/p>\n<p>Nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a th\u1ebb meta m\u00f4 t\u1ea3 l\u00e0 g\u00ec?<br \/>\nTh\u1ebb meta m\u00f4 t\u1ea3 quan tr\u1ecdng b\u1edfi v\u00ec Google c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u1ebb d\u01b0\u1edbi d\u1ea1ng \u0111o\u1ea1n tr\u00edch cho c\u00e1c trang c\u1ee7a b\u1ea1n. Xin l\u01b0u \u00fd r\u1eb1ng ch\u00fang t\u00f4i n\u00f3i &#8220;c\u00f3 th\u1ec3&#8221; b\u1edfi v\u00ec Google c\u00f3 th\u1ec3 ch\u1ecdn s\u1eed d\u1ee5ng m\u1ed9t ph\u1ea7n th\u00edch h\u1ee3p c\u1ee7a v\u0103n b\u1ea3n hi\u1ec3n th\u1ecb tr\u00ean trang c\u1ee7a b\u1ea1n n\u1ebfu ph\u1ea7n \u0111\u00f3 ph\u00f9 h\u1ee3p v\u1edbi truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>Vi\u1ec7c th\u00eam c\u00e1c th\u1ebb meta m\u00f4 t\u1ea3 v\u00e0o m\u1ed7i trang lu\u00f4n l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t trong tr\u01b0\u1eddng h\u1ee3p Google kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y m\u1ed9t v\u0103n b\u1ea3n ph\u00f9 h\u1ee3p \u0111\u1ec3 s\u1eed d\u1ee5ng trong \u0111o\u1ea1n tr\u00edch. Blog trung t\u00e2m qu\u1ea3n tr\u1ecb trang web c\u00f3 c\u00e1c b\u00e0i \u0111\u0103ng gi\u00e0u th\u00f4ng tin v\u1ec1 vi\u1ec7c c\u1ea3i ti\u1ebfn \u0111o\u1ea1n tr\u00edch b\u1eb1ng c\u00e1c th\u1ebb meta m\u00f4 t\u1ea3 t\u1ed1t h\u01a1n v\u00e0 \u0111o\u1ea1n tr\u00edch t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n. Ch\u00fang t\u00f4i c\u0169ng c\u00f3 m\u1ed9t b\u00e0i vi\u1ebft h\u1eefu \u00edch tr\u00ean Trung t\u00e2m tr\u1ee3 gi\u00fap v\u1ec1 c\u00e1ch t\u1ea1o c\u00e1c ti\u00eau \u0111\u1ec1 v\u00e0 \u0111o\u1ea1n tr\u00edch ch\u1ea5t l\u01b0\u1ee3ng<br \/>\nC\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t<\/p>\n<p>T\u00f3m t\u1eaft ch\u00ednh x\u00e1c n\u1ed9i dung trang<br \/>\nVi\u1ebft m\u1ed9t \u0111o\u1ea1n m\u00f4 t\u1ea3 m\u00e0 s\u1ebd v\u1eeba cung c\u1ea5p th\u00f4ng tin v\u1eeba g\u00e2y h\u1ee9ng th\u00fa cho ng\u01b0\u1eddi d\u00f9ng n\u1ebfu h\u1ecd nh\u00ecn th\u1ea5y th\u1ebb meta m\u00f4 t\u1ea3 c\u1ee7a b\u1ea1n d\u01b0\u1edbi d\u1ea1ng \u0111o\u1ea1n tr\u00edch trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. M\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 chi\u1ec1u d\u00e0i t\u1ed1i thi\u1ec3u ho\u1eb7c t\u1ed1i \u0111a cho v\u0103n b\u1ea3n trong th\u1ebb meta m\u00f4 t\u1ea3, b\u1ea1n n\u00ean \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u1ebb \u0111\u1ee7 d\u00e0i \u0111\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u0111\u1ea7y \u0111\u1ee7 trong T\u00ecm ki\u1ebfm (xin l\u01b0u \u00fd r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c \u0111o\u1ea1n tr\u00edch c\u00f3 k\u00edch th\u01b0\u1edbc kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o c\u00e1ch v\u00e0 n\u01a1i h\u1ecd t\u00ecm ki\u1ebfm) v\u00e0 ch\u1ee9a t\u1ea5t c\u1ea3 th\u00f4ng tin li\u00ean quan m\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd c\u1ea7n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem trang c\u00f3 h\u1eefu \u00edch v\u00e0 th\u00edch h\u1ee3p v\u1edbi h\u1ecd hay kh\u00f4ng.<\/p>\n<p><span style=\"color: #ff0000;\">Tr\u00e1nh:<\/span><br \/>\n\u2022 Vi\u1ebft m\u1ed9t th\u1ebb meta m\u00f4 t\u1ea3 kh\u00f4ng li\u00ean quan \u0111\u1ebfn n\u1ed9i dung tr\u00ean trang.<\/p>\n<p>\u2022 S\u1eed d\u1ee5ng c\u00e1c m\u00f4 t\u1ea3 chung chung nh\u01b0 &#8220;\u0110\u00e2y l\u00e0 m\u1ed9t trang web&#8221; ho\u1eb7c<\/p>\n<p>&#8220;Trang v\u1ec1 thi\u1ec7p b\u00f3ng ch\u00e0y&#8221;.<\/p>\n<p>\u2022 Ch\u1ec9 s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong m\u00f4 t\u1ea3.<\/p>\n<p>\u2022 Sao ch\u00e9p v\u00e0 d\u00e1n to\u00e0n b\u1ed9 n\u1ed9i dung c\u1ee7a t\u00e0i li\u1ec7u v\u00e0o th\u1ebb meta m\u00f4 t\u1ea3.<br \/>\nS\u1eed d\u1ee5ng m\u00f4 t\u1ea3 ri\u00eang bi\u1ec7t cho m\u1ed7i trang<br \/>\nVi\u1ec7c s\u1eed d\u1ee5ng th\u1ebb meta m\u00f4 t\u1ea3 kh\u00e1c nhau cho m\u1ed7i trang gi\u00fap c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 Google, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c t\u00ecm ki\u1ebfm m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 xem nhi\u1ec1u trang tr\u00ean mi\u1ec1n c\u1ee7a b\u1ea1n (v\u00ed d\u1ee5: c\u00e1c t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng to\u00e1n t\u1eed site:). N\u1ebfu trang web c\u1ee7a b\u1ea1n c\u00f3 h\u00e0ng ng\u00e0n ho\u1eb7c th\u1eadm ch\u00ed h\u00e0ng tri\u1ec7u trang, vi\u1ec7c t\u1ea1o th\u1ebb meta m\u00f4 t\u1ea3 theo c\u00e1ch th\u1ee7 c\u00f4ng c\u00f3 l\u1ebd kh\u00f4ng kh\u1ea3 thi. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng t\u1ea1o c\u00e1c th\u1ebb meta m\u00f4 t\u1ea3 d\u1ef1a tr\u00ean n\u1ed9i dung c\u1ee7a m\u1ed7i trang.<\/p>\n<p><span style=\"color: #ff0000;\"><strong> Tr\u00e1nh:<\/strong><\/span><\/p>\n<p>\u2022 S\u1eed d\u1ee5ng m\u1ed9t th\u1ebb meta m\u00f4 t\u1ea3 chung cho t\u1ea5t c\u1ea3 c\u00e1c trang ho\u1eb7c m\u1ed9t nh\u00f3m l\u1edbn c\u00e1c trang tr\u00ean trang web c\u1ee7a b\u1ea1n.<br \/>\nS\u1eed d\u1ee5ng c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1 \u0111\u1ec3 nh\u1ea5n m\u1ea1nh v\u0103n b\u1ea3n quan tr\u1ecdng<br \/>\nDo th\u1ebb ti\u00eau \u0111\u1ec1 th\u01b0\u1eddng ch\u1ee9a v\u0103n b\u1ea3n l\u1edbn h\u01a1n v\u0103n b\u1ea3n th\u00f4ng th\u01b0\u1eddng tr\u00ean trang, \u0111\u00e2y l\u00e0 m\u1ed9t g\u1ee3i \u00fd tr\u1ef1c quan cho ng\u01b0\u1eddi d\u00f9ng r\u1eb1ng v\u0103n b\u1ea3n n\u00e0y r\u1ea5t quan tr\u1ecdng v\u00e0 c\u00f3 th\u1ec3 gi\u00fap h\u1ecd bi\u1ebft \u0111\u01b0\u1ee3c ph\u1ea7n n\u00e0o v\u1ec1 lo\u1ea1i n\u1ed9i dung b\u00ean d\u01b0\u1edbi v\u0103n b\u1ea3n ti\u00eau \u0111\u1ec1. Nhi\u1ec1u k\u00edch th\u01b0\u1edbc ti\u00eau \u0111\u1ec1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o c\u1ea5u tr\u00fac ph\u00e2n c\u1ea5p cho n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng di chuy\u1ec3n trong t\u00e0i li\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<p>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t<br \/>\nH\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang vi\u1ebft m\u1ed9t b\u1ea3n ph\u00e1c th\u1ea3o<br \/>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 vi\u1ec7c vi\u1ebft m\u1ed9t b\u1ea3n ph\u00e1c th\u1ea3o cho m\u1ed9t t\u00e0i li\u1ec7u l\u1edbn, h\u00e3y suy ngh\u0129 v\u1ec1 nh\u1eefng \u0111i\u1ec3m ch\u00ednh v\u00e0 \u0111i\u1ec3m ph\u1ee5 c\u1ee7a n\u1ed9i dung tr\u00ean trang v\u00e0 quy\u1ebft \u0111\u1ecbnh v\u1ecb tr\u00ed th\u00edch h\u1ee3p \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1.<\/p>\n<p><span style=\"color: #ff0000;\"> Tr\u00e1nh:<\/span><\/p>\n<p>\u2022 \u0110\u1eb7t v\u0103n b\u1ea3n trong c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1 m\u00e0 s\u1ebd kh\u00f4ng h\u1eefu \u00edch trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u1ea5u tr\u00fac c\u1ee7a trang.<\/p>\n<p>\u2022 S\u1eed d\u1ee5ng th\u1ebb ti\u00eau \u0111\u1ec1 trong khi c\u00e1c th\u1ebb kh\u00e1c nh\u01b0 &lt;em&gt; v\u00e0 &lt;strong&gt; c\u00f3 th\u1ec3 th\u00edch h\u1ee3p h\u01a1n.<\/p>\n<p>\u2022 Thay \u0111\u1ed5i b\u1ea5t th\u01b0\u1eddng t\u1eeb m\u1ed9t k\u00edch th\u01b0\u1edbc th\u1ebb ti\u00eau \u0111\u1ec1 sang k\u00edch th\u01b0\u1edbc kh\u00e1c.<\/p>\n<p><strong> S\u1eed d\u1ee5ng \u00edt ti\u00eau \u0111\u1ec1 tr\u00ean trang<\/strong><br \/>\nH\u00e3y s\u1eed d\u1ee5ng th\u1ebb ti\u00eau \u0111\u1ec1 \u1edf v\u1ecb tr\u00ed th\u00edch h\u1ee3p. Qu\u00e1 nhi\u1ec1u th\u1ebb ti\u00eau \u0111\u1ec1 tr\u00ean m\u1ed9t trang c\u00f3 th\u1ec3 g\u00e2y kh\u00f3 kh\u0103n cho ng\u01b0\u1eddi d\u00f9ng trong vi\u1ec7c \u0111\u1ecdc l\u01b0\u1edbt qua n\u1ed9i dung v\u00e0 x\u00e1c \u0111\u1ecbnh n\u01a1i m\u1ed9t ch\u1ee7 \u0111\u1ec1 k\u1ebft th\u00fac v\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 kh\u00e1c b\u1eaft \u0111\u1ea7u.<\/p>\n<p><span style=\"color: #ff0000;\">Tr\u00e1nh:<\/span><\/p>\n<p>\u2022 S\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u th\u1ebb ti\u00eau \u0111\u1ec1 tr\u00ean m\u1ed9t trang.<br \/>\n\u2022 Ti\u00eau \u0111\u1ec1 qu\u00e1 d\u00e0i.<br \/>\n\u2022 Ch\u1ec9 s\u1eed d\u1ee5ng c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1 \u0111\u1ec3 t\u1ea1o ki\u1ec3u cho v\u0103n b\u1ea3n ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 t\u1ea1o c\u1ea5u tr\u00fac.<\/p>\n<p><strong> Th\u00eam \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong><br \/>\nD\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac l\u00e0 m\u00e3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u00eam v\u00e0o c\u00e1c trang tr\u00ean trang web c\u1ee7a m\u00ecnh \u0111\u1ec3 m\u00f4 t\u1ea3 n\u1ed9i dung cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, nh\u1edd \u0111\u00f3 c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 n\u1ed9i dung c\u1ee7a trang. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng hi\u1ec3u bi\u1ebft n\u00e0y \u0111\u1ec3 hi\u1ec3n th\u1ecb n\u1ed9i dung c\u1ee7a b\u1ea1n theo c\u00e1ch h\u1eefu \u00edch (v\u00e0 b\u1eaft m\u1eaft!) trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n<p>V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111\u00e1nh d\u1ea5u m\u1ed9t trang s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng trang n\u00e0y c\u00f3 s\u1ea3n ph\u1ea9m xe \u0111\u1ea1p, m\u1ee9c gi\u00e1 v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb th\u00f4ng tin \u0111\u00f3 trong \u0111o\u1ea1n tr\u00edch cho k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u1ec1 c\u00e1c truy v\u1ea5n li\u00ean quan. Ch\u00fang t\u00f4i g\u1ecdi \u0111\u00e2y l\u00e0 &#8220;k\u1ebft qu\u1ea3 nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng&#8221;.<\/p>\n<p>Ngo\u00e0i vi\u1ec7c s\u1eed d\u1ee5ng \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac cho k\u1ebft qu\u1ea3 nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u00e1nh d\u1ea5u n\u00e0y \u0111\u1ec3 cung c\u1ea5p k\u1ebft qu\u1ea3 li\u00ean quan b\u1eb1ng c\u00e1c \u0111\u1ecbnh d\u1ea1ng kh\u00e1c. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng th\u1ef1c s\u1ef1, vi\u1ec7c \u0111\u00e1nh d\u1ea5u th\u1eddi gian m\u1edf c\u1eeda cho ph\u00e9p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm \u0111\u01b0\u1ee3c b\u1ea1n v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd c\u1ea7n b\u1ea1n v\u00e0 cho h\u1ecd bi\u1ebft li\u1ec7u c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n m\u1edf c\u1eeda hay \u0111\u00f3ng c\u1eeda v\u00e0o th\u1eddi \u0111i\u1ec3m t\u00ecm ki\u1ebfm.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh d\u1ea5u nhi\u1ec1u m\u1ee5c li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a m\u00ecnh:<br \/>\n\u2022 S\u1ea3n ph\u1ea9m b\u1ea1n \u0111ang b\u00e1n<br \/>\n\u2022 V\u1ecb tr\u00ed doanh nghi\u1ec7p<br \/>\n\u2022 Video v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c doanh nghi\u1ec7p<br \/>\n\u2022 Gi\u1edd m\u1edf c\u1eeda<br \/>\n\u2022 Danh s\u00e1ch s\u1ef1 ki\u1ec7n<br \/>\n\u2022 C\u00f4ng th\u1ee9c<br \/>\n\u2022 Bi\u1ec3u tr\u01b0ng c\u00f4ng ty v\u00e0 nhi\u1ec1u \u0111i\u1ec1u kh\u00e1c!<\/p>\n<p>Xem danh s\u00e1ch \u0111\u1ea7y \u0111\u1ee7 c\u00e1c lo\u1ea1i n\u1ed9i dung \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 \u0111\u0103ng tr\u00ean trang web d\u00e0nh cho nh\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a ch\u00fang t\u00f4i.<br \/>\nCh\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u1edbi b\u1ea5t k\u1ef3 \u0111\u00e1nh d\u1ea5u k\u00fd hi\u1ec7u n\u00e0o \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 \u0111\u1ec3 m\u00f4 t\u1ea3 n\u1ed9i dung c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 th\u00eam \u0111\u00e1nh d\u1ea5u v\u00e0o m\u00e3 HTML tr\u00ean c\u00e1c trang ho\u1eb7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 nh\u01b0 C\u00f4ng c\u1ee5 \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u v\u00e0 Tr\u00ecnh tr\u1ee3 gi\u00fap \u0111\u00e1nh d\u1ea5u<br \/>\nC\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t<\/p>\n<p>Ki\u1ec3m tra \u0111\u00e1nh d\u1ea5u c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng quy tr\u00ecnh ki\u1ec3m tra K\u1ebft qu\u1ea3 nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng<br \/>\nSau khi \u0111\u00e3 \u0111\u00e1nh d\u1ea5u n\u1ed9i dung c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Quy tr\u00ecnh ki\u1ec3m tra k\u1ebft qu\u1ea3 nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng c\u1ee7a Google \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00f4ng c\u00f3 sai s\u00f3t trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadp URL c\u1ee7a n\u1ed9i dung ho\u1eb7c sao ch\u00e9p HTML th\u1ef1c t\u1ebf c\u00f3 ch\u1ee9a \u0111\u00e1nh d\u1ea5u.<\/p>\n<p>Tr\u00e1nh:<br \/>\n\u2022 S\u1eed d\u1ee5ng \u0111\u00e1nh d\u1ea5u kh\u00f4ng h\u1ee3p l\u1ec7.<br \/>\nS\u1eed d\u1ee5ng C\u00f4ng c\u1ee5 \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u<br \/>\nN\u1ebfu mu\u1ed1n th\u1eed d\u00f9ng \u0111\u00e1nh d\u1ea5u c\u00f3 c\u1ea5u tr\u00fac m\u00e0 kh\u00f4ng ph\u1ea3i thay \u0111\u1ed5i m\u00e3 ngu\u1ed3n c\u1ee7a trang web, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng C\u00f4ng c\u1ee5 \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong Search Console v\u00e0 h\u1ed7 tr\u1ee3 m\u1ed9t t\u1eadp con c\u00e1c lo\u1ea1i n\u1ed9i dung.<br \/>\nN\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 s\u1eb5n m\u00e3 \u0111\u00e1nh d\u1ea5u \u0111\u1ec3 sao ch\u00e9p v\u00e0 d\u00e1n v\u00e0o trang c\u1ee7a m\u00ecnh, h\u00e3y th\u1eed c\u00f4ng c\u1ee5 Tr\u00ecnh tr\u1ee3 gi\u00fap \u0111\u00e1nh d\u1ea5u.<\/p>\n<p><span style=\"color: #ff0000;\">Tr\u00e1nh:<\/span><br \/>\n\u2022 Thay \u0111\u1ed5i m\u00e3 ngu\u1ed3n c\u1ee7a trang web khi b\u1ea1n kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 vi\u1ec7c tri\u1ec3n khai \u0111\u00e1nh d\u1ea5u.<br \/>\nTheo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c trang c\u00f3 \u0111\u00e1nh d\u1ea5u<br \/>\nC\u00e1c b\u00e1o c\u00e1o v\u1ec1 k\u1ebft qu\u1ea3 nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng trong Search Console cho b\u1ea1n bi\u1ebft ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t hi\u1ec7n m\u1ed9t lo\u1ea1i \u0111\u00e1nh d\u1ea5u c\u1ee5 th\u1ec3 tr\u00ean bao nhi\u00eau trang thu\u1ed9c trang web c\u1ee7a b\u1ea1n, s\u1ed1 l\u1ea7n c\u00e1c trang \u0111\u00f3 xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 s\u1ed1 l\u1ea7n ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 nh\u1ea5p v\u00e0o c\u00e1c trang n\u00e0y trong 90 ng\u00e0y qua. B\u00e1o c\u00e1o c\u0169ng li\u1ec7t k\u00ea c\u00e1c l\u1ed7i ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n \u0111\u01b0\u1ee3c.<br \/>\nTr\u00e1nh:<br \/>\n\u2022 Th\u00eam d\u1eef li\u1ec7u \u0111\u00e1nh d\u1ea5u kh\u00f4ng hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng.<br \/>\n\u2022 T\u1ea1o \u0111\u00e1nh gi\u00e1 gi\u1ea3 m\u1ea1o ho\u1eb7c th\u00eam c\u00e1c \u0111\u00e1nh d\u1ea5u kh\u00f4ng li\u00ean quan.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Quan_ly_su_hien_dien_cua_ban_trong_ket_qua_Google_Tim_kiem\"><\/span>4. Qu\u1ea3n l\u00fd s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a b\u1ea1n trong k\u1ebft qu\u1ea3 Google T\u00ecm ki\u1ebfm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac ph\u00f9 h\u1ee3p tr\u00ean c\u00e1c trang c\u1ee7a b\u1ea1n c\u0169ng l\u00e0m cho trang \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n cho nhi\u1ec1u t\u00ednh n\u0103ng \u0111\u1eb7c bi\u1ec7t trong K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, bao g\u1ed3m s\u1ed1 sao \u0111\u00e1nh gi\u00e1, k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y \u0111\u1eb9p m\u1eaft v\u00e0 nhi\u1ec1u t\u00ednh n\u0103ng kh\u00e1c. Xem th\u01b0 vi\u1ec7n c\u00e1c lo\u1ea1i k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm m\u00e0 trang c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n hi\u1ec3n th\u1ecb.<\/p>\n<p><strong>T\u1ed5 ch\u1ee9c ph\u00e2n c\u1ea5p trang web<\/strong><\/p>\n<p>Hi\u1ec3u c\u00e1ch c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng URL<br \/>\nC\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ea7n m\u1ed9t URL ri\u00eang cho m\u1ed7i ph\u1ea7n n\u1ed9i dung \u0111\u1ec3 c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c n\u1ed9i dung \u0111\u00f3 c\u0169ng nh\u01b0 \u0111\u1ec3 gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn n\u1ed9i dung. N\u1ed9i dung kh\u00e1c nhau &#8211; v\u00ed d\u1ee5: c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau trong c\u1eeda h\u00e0ng &#8211; c\u0169ng nh\u01b0 n\u1ed9i dung s\u1eeda \u0111\u1ed5i &#8211; v\u00ed d\u1ee5 nh\u01b0 b\u1ea3n d\u1ecbch ho\u1eb7c phi\u00ean b\u1ea3n cho c\u00e1c khu v\u1ef1c kh\u00e1c nhau &#8211; c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c URL ri\u00eang bi\u1ec7t \u0111\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u0111\u00fang c\u00e1ch trong t\u00ecm ki\u1ebfm.<br \/>\nURL th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia th\u00e0nh nhi\u1ec1u ph\u1ea7n ri\u00eang bi\u1ec7t:<br \/>\nprotocol:\/\/hostname\/path\/filename?querystring#fragment<br \/>\nV\u00ed d\u1ee5:<br \/>\nhttps:\/\/www.example.com\/RunningShoes\/Womens.htm?size=8#info<br \/>\nGoogle khuy\u00ean r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c trang web n\u00ean s\u1eed d\u1ee5ng https:\/\/ khi c\u00f3 th\u1ec3. T\u00ean m\u00e1y ch\u1ee7 l\u00e0 n\u01a1i trang web c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef, th\u01b0\u1eddng c\u00f3 c\u00f9ng m\u1ed9t t\u00ean mi\u1ec1n m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng cho email. Google ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c phi\u00ean b\u1ea3n &#8220;www&#8221; v\u00e0 &#8220;kh\u00f4ng ph\u1ea3i www&#8221; (v\u00ed d\u1ee5: &#8220;www.example.com&#8221; ho\u1eb7c ch\u1ec9 l\u00e0 &#8220;example.com&#8221;). Khi th\u00eam trang web v\u00e0o Search Console, b\u1ea1n n\u00ean th\u00eam c\u1ea3 phi\u00ean b\u1ea3n http:\/\/ v\u00e0 https:\/\/, c\u0169ng nh\u01b0 c\u00e1c phi\u00ean b\u1ea3n &#8220;www&#8221; v\u00e0 &#8220;kh\u00f4ng ph\u1ea3i www&#8221;.<\/p>\n<p>\u0110\u01b0\u1eddng d\u1eabn, t\u00ean t\u1ec7p v\u00e0 chu\u1ed7i truy v\u1ea5n x\u00e1c \u0111\u1ecbnh n\u1ed9i dung n\u00e0o t\u1eeb m\u00e1y ch\u1ee7 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c truy c\u1eadp. Ba ph\u1ea7n n\u00e0y ph\u00e2n bi\u1ec7t ch\u1eef hoa ch\u1eef th\u01b0\u1eddng, v\u00ec v\u1eady &#8220;FILE&#8221; s\u1ebd d\u1eabn \u0111\u1ebfn m\u1ed9t URL kh\u00e1c v\u1edbi &#8220;file&#8221;. T\u00ean m\u00e1y ch\u1ee7 v\u00e0 giao th\u1ee9c kh\u00f4ng ph\u00e2n bi\u1ec7t ch\u1eef hoa ch\u1eef th\u01b0\u1eddng n\u00ean ch\u1eef hoa hay ch\u1eef th\u01b0\u1eddng kh\u00f4ng quan tr\u1ecdng.<br \/>\nM\u1ed9t ph\u00e2n \u0111o\u1ea1n (trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 &#8220;#info&#8221;) th\u01b0\u1eddng x\u00e1c \u0111\u1ecbnh ph\u1ea7n c\u1ee7a trang m\u00e0 tr\u00ecnh duy\u1ec7t cu\u1ed9n t\u1edbi. B\u1edfi v\u00ec n\u1ed9i dung th\u01b0\u1eddng gi\u1ed1ng nhau b\u1ea5t k\u1ec3 ph\u00e2n \u0111o\u1ea1n l\u00e0 g\u00ec, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u01b0\u1eddng b\u1ecf qua b\u1ea5t k\u1ef3 ph\u00e2n \u0111o\u1ea1n n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/p>\n<p>Khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn trang ch\u1ee7, d\u1ea5u g\u1ea1ch ch\u00e9o sau t\u00ean m\u00e1y ch\u1ee7 l\u00e0 t\u00f9y ch\u1ecdn v\u00ec \u0111\u1ec1u d\u1eabn \u0111\u1ebfn c\u00f9ng m\u1ed9t n\u1ed9i dung (&#8220;https:\/\/example.com\/&#8221; s\u1ebd gi\u1ed1ng nh\u01b0 &#8220;https:\/\/example.com&#8221;). \u0110\u1ed1i v\u1edbi \u0111\u01b0\u1eddng d\u1eabn v\u00e0 t\u00ean t\u1ec7p, d\u1ea5u g\u1ea1ch ch\u00e9o s\u1ebd \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t URL kh\u00e1c (b\u00e1o hi\u1ec7u t\u1ec7p ho\u1eb7c th\u01b0 m\u1ee5c), v\u00ed d\u1ee5: &#8220;https:\/\/example.com\/fish&#8221; s\u1ebd kh\u00f4ng gi\u1ed1ng v\u1edbi &#8220;https:\/\/example.com\/fish\/&#8221;.<\/p>\n<p>Di chuy\u1ec3n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<br \/>\nVi\u1ec7c di chuy\u1ec3n trong m\u1ed9t trang web r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c gi\u00fap kh\u00e1ch truy c\u1eadp nhanh ch\u00f3ng t\u00ecm th\u1ea5y n\u1ed9i dung h\u1ecd mu\u1ed1n. Di chuy\u1ec3n c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm bi\u1ebft \u0111\u01b0\u1ee3c n\u1ed9i dung m\u00e0 qu\u1ea3n tr\u1ecb vi\u00ean web ngh\u0129 l\u00e0 quan tr\u1ecdng. M\u1eb7c d\u00f9 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google \u0111\u01b0\u1ee3c cung c\u1ea5p \u1edf c\u1ea5p \u0111\u1ed9 trang nh\u01b0ng Google c\u0169ng mu\u1ed1n bi\u1ebft vai tr\u00f2 c\u1ee7a m\u1ed9t trang trong to\u00e0n b\u1ed9 trang web.<br \/>\nL\u00ean s\u01a1 \u0111\u1ed3 di chuy\u1ec3n d\u1ef1a tr\u00ean trang ch\u1ee7 c\u1ee7a b\u1ea1n<\/p>\n<p>T\u1ea5t c\u1ea3 c\u00e1c trang web \u0111\u1ec1u c\u00f3 trang ch\u1ee7 ho\u1eb7c trang &#8220;g\u1ed1c&#8221;, th\u01b0\u1eddng l\u00e0 trang \u0111\u01b0\u1ee3c truy c\u1eadp nhi\u1ec1u nh\u1ea5t tr\u00ean trang web v\u00e0 l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u cho di chuy\u1ec3n \u0111\u1ed1i v\u1edbi nhi\u1ec1u kh\u00e1ch truy c\u1eadp. Tr\u1eeb khi trang web c\u1ee7a b\u1ea1n ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 \u00edt trang, b\u1ea1n n\u00ean suy ngh\u0129 v\u1ec1 c\u00e1ch kh\u00e1ch truy c\u1eadp di chuy\u1ec3n t\u1eeb m\u1ed9t trang chung (trang g\u1ed1c c\u1ee7a b\u1ea1n) \u0111\u1ebfn m\u1ed9t trang ch\u1ee9a n\u1ed9i dung c\u1ee5 th\u1ec3 h\u01a1n. B\u1ea1n c\u00f3 \u0111\u1ee7 s\u1ed1 trang v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3 \u0111\u1ec3 n\u00ean t\u1ea1o m\u1ed9t trang m\u00f4 t\u1ea3 c\u00e1c trang li\u00ean quan n\u00e0y kh\u00f4ng (v\u00ed d\u1ee5 nh\u01b0 trang g\u1ed1c -&gt; danh s\u00e1ch ch\u1ee7 \u0111\u1ec1 li\u00ean quan -&gt; ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3)? B\u1ea1n c\u00f3 h\u00e0ng tr\u0103m s\u1ea3n ph\u1ea9m kh\u00e1c nhau c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i theo nhi\u1ec1u trang danh m\u1ee5c v\u00e0 danh m\u1ee5c ph\u1ee5 kh\u00f4ng?<\/p>\n<p>S\u1eed d\u1ee5ng &#8216;danh s\u00e1ch \u0111\u01b0\u1eddng d\u1eabn&#8217;<br \/>\n\u0110\u01b0\u1eddng d\u1eabn l\u00e0 m\u1ed9t h\u00e0ng li\u00ean k\u1ebft n\u1ed9i b\u1ed9 \u1edf \u0111\u1ea7u ho\u1eb7c cu\u1ed1i trang cho ph\u00e9p kh\u00e1ch truy c\u1eadp nhanh ch\u00f3ng di chuy\u1ec3n v\u1ec1 ph\u1ea7n tr\u01b0\u1edbc ho\u1eb7c trang g\u1ed1c. Nhi\u1ec1u \u0111\u01b0\u1eddng d\u1eabn s\u1eed d\u1ee5ng trang chung nh\u1ea5t (th\u01b0\u1eddng l\u00e0 trang g\u1ed1c) l\u00e0m li\u00ean k\u1ebft \u0111\u1ea7u ti\u00ean, ngo\u00e0i c\u00f9ng b\u00ean tr\u00e1i v\u00e0 li\u1ec7t k\u00ea c\u00e1c ph\u1ea7n c\u1ee5 th\u1ec3 h\u01a1n \u1edf b\u00ean ph\u1ea3i. B\u1ea1n n\u00ean s\u1eed d\u1ee5ng \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u01b0\u1eddng d\u1eabn khi hi\u1ec3n th\u1ecb \u0111\u01b0\u1eddng d\u1eabn.<\/p>\n<p>T\u1ea1o trang s\u01a1 \u0111\u1ed3 di chuy\u1ec3n \u0111\u01a1n gi\u1ea3n cho ng\u01b0\u1eddi d\u00f9ng<br \/>\nTrang s\u01a1 \u0111\u1ed3 di chuy\u1ec3n l\u00e0 m\u1ed9t trang \u0111\u01a1n gi\u1ea3n tr\u00ean trang web c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb c\u1ea5u tr\u00fac trang web v\u00e0 th\u01b0\u1eddng bao g\u1ed3m danh s\u00e1ch ph\u00e2n c\u1ea5p c\u00e1c trang tr\u00ean trang web. Kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 v\u00e0o trang n\u00e0y n\u1ebfu h\u1ecd g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c trang tr\u00ean trang web c\u1ee7a b\u1ea1n. M\u1eb7c d\u00f9 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u0169ng s\u1ebd truy c\u1eadp trang n\u00e0y \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 c\u00e1c trang tr\u00ean trang web c\u1ee7a b\u1ea1n, trang n\u00e0y ch\u1ee7 y\u1ebfu d\u00e0nh cho ng\u01b0\u1eddi truy c\u1eadp.<\/p>\n<p><span style=\"color: #ff0000;\"> C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t<\/span><br \/>\nT\u1ea1o m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p t\u1ef1 nhi\u00ean<br \/>\nH\u00e3y gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng chuy\u1ec3n t\u1eeb n\u1ed9i dung chung sang n\u1ed9i dung c\u1ee5 th\u1ec3 h\u01a1n m\u00e0 h\u1ecd mu\u1ed1n tr\u00ean trang web c\u1ee7a b\u1ea1n. Th\u00eam c\u00e1c trang s\u01a1 \u0111\u1ed3 di chuy\u1ec3n khi th\u00edch h\u1ee3p v\u00e0 t\u00edch h\u1ee3p c\u00e1c trang n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 trong c\u1ea5u tr\u00fac li\u00ean k\u1ebft n\u1ed9i b\u1ed9 c\u1ee7a b\u1ea1n. \u0110\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 c\u00e1c trang tr\u00ean trang web c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c th\u00f4ng qua c\u00e1c li\u00ean k\u1ebft v\u00e0 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ph\u1ea3i s\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng &#8220;t\u00ecm ki\u1ebfm n\u1ed9i b\u1ed9&#8221; m\u1edbi t\u00ecm th\u1ea5y c\u00e1c trang \u0111\u00f3. Li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c trang li\u00ean quan, khi th\u00edch h\u1ee3p, \u0111\u1ec3 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng kh\u00e1m ph\u00e1 n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1.<\/p>\n<p><span style=\"color: #ff0000;\">Tr\u00e1nh:<\/span><br \/>\n\u2022 T\u1ea1o web ho\u1eb7c li\u00ean k\u1ebft di chuy\u1ec3n ph\u1ee9c t\u1ea1p, v\u00ed d\u1ee5: li\u00ean k\u1ebft m\u1ecdi trang tr\u00ean trang web c\u1ee7a b\u1ea1n \u0111\u1ebfn m\u1ecdi trang kh\u00e1c.<br \/>\n\u2022 Chia nh\u1ecf n\u1ed9i dung c\u1ee7a b\u1ea1n qu\u00e1 \u0111\u00e0 (v\u00e0 v\u00ec th\u1ebf ph\u1ea3i m\u1ea5t 20 l\u1ea7n nh\u1ea5p chu\u1ed9t m\u1edbi truy c\u1eadp \u0111\u01b0\u1ee3c n\u1ed9i dung t\u1eeb trang ch\u1ee7).<br \/>\nS\u1eed d\u1ee5ng v\u0103n b\u1ea3n \u0111\u1ec3 di chuy\u1ec3n<\/p>\n<p>Vi\u1ec7c ki\u1ec3m so\u00e1t h\u1ea7u h\u1ebft thao t\u00e1c di chuy\u1ec3n t\u1eeb trang n\u00e0y sang trang kh\u00e1c tr\u00ean trang web th\u00f4ng qua c\u00e1c li\u00ean k\u1ebft v\u0103n b\u1ea3n gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 hi\u1ec3u trang web c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n. Khi s\u1eed d\u1ee5ng JavaScript \u0111\u1ec3 t\u1ea1o trang, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n t\u1eed &#8220;a&#8221; v\u1edbi URL d\u01b0\u1edbi d\u1ea1ng gi\u00e1 tr\u1ecb thu\u1ed9c t\u00ednh &#8220;href&#8221; v\u00e0 t\u1ea1o t\u1ea5t c\u1ea3 c\u00e1c m\u1ee5c menu khi t\u1ea3i trang thay v\u00ec ch\u1edd t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p><span style=\"color: #ff0000;\"> Tr\u00e1nh:<\/span><br \/>\n\u2022 T\u1ea1o s\u01a1 \u0111\u1ed3 di chuy\u1ec3n d\u1ef1a ho\u00e0n to\u00e0n v\u00e0o h\u00ecnh \u1ea3nh ho\u1eb7c h\u00ecnh \u0111\u1ed9ng.<br \/>\n\u2022 Y\u00eau c\u1ea7u t\u1eadp l\u1ec7nh ho\u1eb7c x\u1eed l\u00fd s\u1ef1 ki\u1ec7n d\u1ef1a tr\u00ean plugin cho ho\u1ea1t \u0111\u1ed9ng \u0111i\u1ec1u h\u01b0\u1edbng.<br \/>\nT\u1ea1o trang s\u01a1 \u0111\u1ed3 di chuy\u1ec3n cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u01a1 \u0111\u1ed3 trang web cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<br \/>\nT\u1ea1o m\u1ed9t trang s\u01a1 \u0111\u1ed3 di chuy\u1ec3n \u0111\u01a1n gi\u1ea3n cho to\u00e0n b\u1ed9 trang web c\u1ee7a b\u1ea1n (ho\u1eb7c c\u00e1c trang quan tr\u1ecdng nh\u1ea5t n\u1ebfu b\u1ea1n c\u00f3 h\u00e0ng tr\u0103m ho\u1eb7c h\u00e0ng ngh\u00ecn trang) \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng. T\u1ea1o m\u1ed9t t\u1ec7p s\u01a1 \u0111\u1ed3 trang web XML \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c trang m\u1edbi v\u00e0 c\u1eadp nh\u1eadt tr\u00ean trang c\u1ee7a b\u1ea1n, trong \u0111\u00f3 li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c URL li\u00ean quan c\u00f9ng v\u1edbi ng\u00e0y s\u1eeda \u0111\u1ed5i cu\u1ed1i c\u00f9ng c\u1ee7a n\u1ed9i dung ch\u00ednh tr\u00ean URL.<\/p>\n<p><span style=\"color: #ff0000;\"> Tr\u00e1nh:<\/span><br \/>\n\u2022 \u0110\u1ec3 trang s\u01a1 \u0111\u1ed3 di chuy\u1ec3n c\u1ee7a b\u1ea1n tr\u1edf n\u00ean l\u1ed7i th\u1eddi v\u1edbi c\u00e1c li\u00ean k\u1ebft b\u1ecb h\u1ecfng.<br \/>\n\u2022 T\u1ea1o m\u1ed9t trang s\u01a1 \u0111\u1ed3 di chuy\u1ec3n \u0111\u01a1n gi\u1ea3n li\u1ec7t k\u00ea c\u00e1c trang nh\u01b0ng kh\u00f4ng t\u1ed5 ch\u1ee9c ch\u00fang, v\u00ed d\u1ee5 nh\u01b0 theo ch\u1ee7 \u0111\u1ec1.<br \/>\nHi\u1ec3n th\u1ecb trang 404 h\u1eefu \u00edch<\/p>\n<p>\u0110\u00f4i khi ng\u01b0\u1eddi d\u00f9ng s\u1ebd truy c\u1eadp m\u1ed9t trang kh\u00f4ng t\u1ed3n t\u1ea1i tr\u00ean trang web c\u1ee7a b\u1ea1n khi theo m\u1ed9t li\u00ean k\u1ebft h\u1ecfng ho\u1eb7c nh\u1eadp sai URL. Vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t trang 404 t\u00f9y ch\u1ec9nh \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i m\u1ed9t trang \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean trang web c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Trang 404 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t li\u00ean k\u1ebft quay v\u1ec1 trang g\u1ed1c v\u00e0 c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p li\u00ean k\u1ebft t\u1edbi n\u1ed9i dung ph\u1ed5 bi\u1ebfn ho\u1eb7c li\u00ean quan tr\u00ean trang web c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Google Search Console \u0111\u1ec3 t\u00ecm ngu\u1ed3n g\u1ed1c c\u00e1c URL g\u00e2y ra l\u1ed7i &#8220;not found&#8221; (kh\u00f4ng t\u00ecm th\u1ea5y).<\/p>\n<p><span style=\"color: #ff0000;\">Tr\u00e1nh:<\/span><br \/>\n\u2022 Cho ph\u00e9p c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1eadp ch\u1ec9 m\u1ee5c trang 404 c\u1ee7a b\u1ea1n (\u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u00e1y ch\u1ee7 web c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u1ea5u h\u00ecnh \u0111\u1ec3 cung c\u1ea5p m\u00e3 tr\u1ea1ng th\u00e1i HTTP 404 ho\u1eb7c &#8211; trong tr\u01b0\u1eddng h\u1ee3p trang web c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean JavaScript &#8211; bao g\u1ed3m m\u1ed9t th\u1ebb meta robot noindex khi c\u00f3 y\u00eau c\u1ea7u v\u1ec1 c\u00e1c trang kh\u00f4ng t\u1ed3n t\u1ea1i).<br \/>\n\u2022 Ch\u1eb7n vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u trang 404 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng t\u1ec7p robots.txt.<br \/>\n\u2022 Ch\u1ec9 cung c\u1ea5p th\u00f4ng b\u00e1o chung chung nh\u01b0 trang &#8220;Kh\u00f4ng t\u00ecm th\u1ea5y&#8221;, &#8220;404&#8221; ho\u1eb7c kh\u00f4ng cung c\u1ea5p trang 404 n\u00e0o.<br \/>\n\u2022 S\u1eed d\u1ee5ng m\u1ed9t thi\u1ebft k\u1ebf cho trang 404 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a trang web.<\/p>\n<p>C\u00e1c URL \u0111\u01a1n gi\u1ea3n truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin n\u1ed9i dung<br \/>\nVi\u1ec7c t\u1ea1o danh m\u1ee5c v\u00e0 t\u00ean t\u1ec7p mang t\u00ednh m\u00f4 t\u1ea3 cho c\u00e1c t\u00e0i li\u1ec7u tr\u00ean trang web c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n t\u1ed5 ch\u1ee9c trang web t\u1ed1t h\u01a1n m\u00e0 c\u00f2n t\u1ea1o c\u00e1c &#8220;URL th\u00e2n thi\u1ec7n h\u01a1n&#8221; cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n li\u00ean k\u1ebft \u0111\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n. Kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y e ng\u1ea1i tr\u01b0\u1edbc c\u00e1c URL c\u1ef1c k\u1ef3 d\u00e0i v\u00e0 kh\u00f3 hi\u1ec3u ch\u1ee9a \u00edt t\u1eeb d\u1ec5 nh\u1eadn bi\u1ebft.<\/p>\n<p>C\u00e1c URL nh\u01b0 URL hi\u1ec3n th\u1ecb trong h\u00ecnh sau c\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn v\u00e0 kh\u00f4ng th\u00e2n thi\u1ec7n.<br \/>\nN\u1ebfu URL c\u1ee7a b\u1ea1n c\u00f3 \u00fd ngh\u0129a, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ea5y URL h\u1eefu \u00edch v\u00e0 d\u1ec5 hi\u1ec3u h\u01a1n trong c\u00e1c ng\u1eef c\u1ea3nh kh\u00e1c nhau.<br \/>\nURL \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm<br \/>\nCu\u1ed1i c\u00f9ng, h\u00e3y nh\u1edb r\u1eb1ng URL \u0111\u1ebfn m\u1ed9t t\u00e0i li\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong m\u1ed9t k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm trong Google b\u00ean d\u01b0\u1edbi ti\u00eau \u0111\u1ec1 t\u00e0i li\u1ec7u.<\/p>\n<p>Google r\u1ea5t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i c\u1ea5u tr\u00fac URL ngay c\u1ea3 khi ch\u00fang kh\u00e1 ph\u1ee9c t\u1ea1p, nh\u01b0ng vi\u1ec7c d\u00e0nh th\u1eddi gian \u0111\u1ec3 l\u00e0m \u0111\u01a1n gi\u1ea3n t\u1ed1i \u0111a c\u00e1c URL c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t.<br \/>\nC\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t<br \/>\nS\u1eed d\u1ee5ng t\u1eeb ng\u1eef trong URL<br \/>\nC\u00e1c URL c\u00f3 t\u1eeb ng\u1eef li\u00ean quan \u0111\u1ebfn n\u1ed9i dung v\u00e0 c\u1ea5u tr\u00fac trang web c\u1ee7a b\u1ea1n s\u1ebd th\u00e2n thi\u1ec7n h\u01a1n cho kh\u00e1ch truy c\u1eadp \u0111ang di chuy\u1ec3n tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n<p><span style=\"color: #ff0000;\">Tr\u00e1nh:<\/span><br \/>\n\u2022 S\u1eed d\u1ee5ng URL d\u00e0i v\u1edbi c\u00e1c th\u00f4ng s\u1ed1 v\u00e0 ID phi\u00ean truy c\u1eadp kh\u00f4ng c\u1ea7n thi\u1ebft.<br \/>\n\u2022 Ch\u1ecdn t\u00ean trang chung chung nh\u01b0 &#8220;trang1.html&#8221;.<br \/>\n\u2022 S\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u t\u1eeb kh\u00f3a nh\u01b0 &#8220;bongchay-thiep-bongchay-thiep-thiepbongchay.htm&#8221;.<br \/>\nT\u1ea1o c\u1ea5u tr\u00fac th\u01b0 m\u1ee5c \u0111\u01a1n gi\u1ea3n<br \/>\nS\u1eed d\u1ee5ng c\u1ea5u tr\u00fac th\u01b0 m\u1ee5c t\u1ed5 ch\u1ee9c n\u1ed9i dung c\u1ee7a b\u1ea1n t\u1ed1t v\u00e0 gi\u00fap kh\u00e1ch truy c\u1eadp d\u1ec5 d\u00e0ng \u0111\u1ec3 bi\u1ebft v\u1ecb tr\u00ed c\u1ee7a h\u1ecd tr\u00ean trang web c\u1ee7a b\u1ea1n. H\u00e3y th\u1eed s\u1eed d\u1ee5ng c\u1ea5u tr\u00fac th\u01b0 m\u1ee5c c\u1ee7a b\u1ea1n \u0111\u1ec3 ch\u1ec9 ra lo\u1ea1i n\u1ed9i dung c\u00f3 t\u1ea1i URL \u0111\u00f3.<\/p>\n<p><span style=\"color: #ff0000;\"> Tr\u00e1nh:<\/span><br \/>\n\u2022 T\u1ea1o c\u1ea5u tr\u00fac nhi\u1ec1u th\u01b0 m\u1ee5c ph\u1ee5 l\u1ed3ng v\u00e0o nhau nh\u01b0 &#8220;&#8230;\/dir1\/dir2\/dir3\/dir4\/dir5\/dir6\/page.html&#8221;.<br \/>\n\u2022 S\u1eed d\u1ee5ng t\u00ean th\u01b0 m\u1ee5c kh\u00f4ng li\u00ean quan \u0111\u1ebfn n\u1ed9i dung trong \u0111\u00f3.<br \/>\nCung c\u1ea5p m\u1ed9t phi\u00ean b\u1ea3n c\u1ee7a m\u1ed9t URL \u0111\u1ec3 truy c\u1eadp m\u1ed9t t\u00e0i li\u1ec7u<\/p>\n<p>\u0110\u1ec3 ng\u0103n ng\u01b0\u1eddi d\u00f9ng li\u00ean k\u1ebft \u0111\u1ebfn m\u1ed9t phi\u00ean b\u1ea3n URL v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c li\u00ean k\u1ebft v\u1edbi m\u1ed9t phi\u00ean b\u1ea3n kh\u00e1c (c\u00e1c URL n\u00e0y c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m uy t\u00edn c\u1ee7a n\u1ed9i dung \u0111\u00f3), h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng v\u00e0 tham chi\u1ebfu \u0111\u1ebfn m\u1ed9t URL trong c\u1ea5u tr\u00fac v\u00e0 li\u00ean k\u1ebft n\u1ed9i b\u1ed9 c\u00e1c trang c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n th\u1ea5y r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi \u0111ang truy c\u1eadp c\u00f9ng m\u1ed9t n\u1ed9i dung th\u00f4ng qua nhi\u1ec1u URL, vi\u1ec7c thi\u1ebft l\u1eadp chuy\u1ec3n h\u01b0\u1edbng 301 t\u1eeb c\u00e1c URL kh\u00f4ng \u0111\u01b0\u1ee3c \u01b0a th\u00edch sang URL ch\u00ednh l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng URL ch\u00ednh t\u1eafc ho\u1eb7c s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 li\u00ean k\u1ebft rel=&#8221;canonical&#8221; n\u1ebfu kh\u00f4ng th\u1ec3 chuy\u1ec3n h\u01b0\u1edbng.<br \/>\nTr\u00e1nh:<br \/>\n\u2022 \u0110\u1ecbnh c\u1ea5u h\u00ecnh \u0111\u1ec3 c\u00e1c trang t\u1eeb t\u00ean mi\u1ec1n ph\u1ee5 v\u00e0 th\u01b0 m\u1ee5c g\u1ed1c truy c\u1eadp v\u00e0o c\u00f9ng m\u1ed9t n\u1ed9i dung, v\u00ed d\u1ee5: &#8220;domain.com\/page.html&#8221; v\u00e0 &#8220;sub.domain.com\/page.html&#8221;.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Toi_uu_hoa_noi_dung\"><\/span>5. T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L\u00e0m cho trang web c\u1ee7a b\u1ea1n th\u00fa v\u1ecb v\u00e0 h\u1eefu \u00edch<br \/>\nVi\u1ec7c t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 h\u1eefu \u00edch c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n nhi\u1ec1u h\u01a1n b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o kh\u00e1c \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn \u1edf \u0111\u00e2y. Ng\u01b0\u1eddi d\u00f9ng s\u1ebd bi\u1ebft n\u1ed9i dung h\u1eefu \u00edch khi \u0111\u00e3 xem n\u1ed9i dung \u0111\u00f3 v\u00e0 c\u00f3 th\u1ec3 s\u1ebd mu\u1ed1n h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c \u0111\u1ebfn \u0111\u00f3. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y th\u00f4ng qua c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog, d\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, email, di\u1ec5n \u0111\u00e0n ho\u1eb7c c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c.<br \/>\nTin \u0111\u1ed3n truy\u1ec1n mi\u1ec7ng ho\u1eb7c t\u1ef1 nhi\u00ean l\u00e0 \u0111i\u1ec1u gi\u00fap x\u00e2y d\u1ef1ng uy t\u00edn trang web c\u1ee7a b\u1ea1n v\u1edbi c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 Google v\u00e0 hi\u1ebfm khi xu\u1ea5t hi\u1ec7n n\u1ebfu kh\u00f4ng c\u00f3 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n<p>Bi\u1ebft \u0111i\u1ec1u ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a b\u1ea1n mu\u1ed1n (v\u00e0 \u0111\u01b0a cung c\u1ea5p \u0111i\u1ec1u \u0111\u00f3 cho h\u1ecd)<br \/>\nH\u00e3y suy ngh\u0129 v\u1ec1 nh\u1eefng t\u1eeb m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ec3 t\u00ecm m\u1ed9t ph\u1ea7n n\u1ed9i dung c\u1ee7a b\u1ea1n. Ng\u01b0\u1eddi d\u00f9ng quen thu\u1ed9c v\u1edbi ch\u1ee7 \u0111\u1ec1 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c nhau trong c\u00e1c c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd so v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u01b0a bi\u1ebft nhi\u1ec1u v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111\u00f3.<br \/>\nV\u00ed d\u1ee5: m\u1ed9t ng\u01b0\u1eddi h\u00e2m m\u1ed9 b\u00f3ng \u0111\u00e1 l\u00e2u n\u0103m c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm t\u1eeb [fifa], l\u00e0 t\u1eeb vi\u1ebft t\u1eaft cho Li\u00ean \u0111o\u00e0n B\u00f3ng \u0111\u00e1 Qu\u1ed1c t\u1ebf, trong khi m\u1ed9t ng\u01b0\u1eddi h\u00e2m m\u1ed9 m\u1edbi c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t truy v\u1ea5n chung chung h\u01a1n nh\u01b0 [tr\u1eadn b\u00f3ng \u0111\u00e1 lo\u1ea1i tr\u1ef1c ti\u1ebfp]. Vi\u1ec7c d\u1ef1 \u0111o\u00e1n nh\u1eefng kh\u00e1c bi\u1ec7t trong h\u00e0nh vi t\u00ecm ki\u1ebfm v\u00e0 t\u00ednh \u0111\u1ebfn c\u00e1c kh\u00e1c bi\u1ec7t n\u00e0y trong khi vi\u1ebft n\u1ed9i dung c\u1ee7a b\u1ea1n (s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c c\u1ee5m t\u1eeb kh\u00f3a) c\u00f3 th\u1ec3 cho k\u1ebft qu\u1ea3 t\u1ed1t. Google Ads cung c\u1ea5p m\u1ed9t C\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch t\u1eeb kh\u00f3a ti\u1ec7n l\u1ee3i nh\u1eb1m gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 c\u00e1c bi\u1ebfn th\u1ec3 t\u1eeb kh\u00f3a m\u1edbi v\u00e0 xem l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm g\u1ea7n \u0111\u00fang cho m\u1ed7i t\u1eeb kh\u00f3a.<\/p>\n<p>Ngo\u00e0i ra, Google Search Console cung c\u1ea5p cho b\u1ea1n c\u00e1c c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u khi\u1ebfn trang web c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n v\u00e0 nh\u1eefng c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm \u0111\u01b0a nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n trong B\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t.<\/p>\n<p>H\u00e3y xem x\u00e9t vi\u1ec7c t\u1ea1o m\u1ed9t d\u1ecbch v\u1ee5 m\u1edbi h\u1eefu \u00edch m\u00e0 kh\u00f4ng trang web n\u00e0o kh\u00e1c cung c\u1ea5p. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 vi\u1ebft m\u1ed9t nghi\u00ean c\u1ee9u nguy\u00ean b\u1ea3n, \u0111\u01b0a m\u1ed9t tin t\u1ee9c th\u00fa v\u1ecb ho\u1eb7c t\u1eadn d\u1ee5ng c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng ri\u00eang c\u1ee7a m\u00ecnh. C\u00e1c trang web kh\u00e1c c\u00f3 th\u1ec3 thi\u1ebfu t\u00e0i nguy\u00ean ho\u1eb7c chuy\u00ean m\u00f4n \u0111\u1ec3 l\u00e0m nh\u1eefng vi\u1ec7c n\u00e0y.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t<\/strong><\/span><br \/>\nVi\u1ebft v\u0103n b\u1ea3n d\u1ec5 \u0111\u1ecdc<br \/>\nNg\u01b0\u1eddi d\u00f9ng th\u00edch nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y t\u1ed1t v\u00e0 d\u1ec5 \u0111\u1ecdc.<\/p>\n<p><span style=\"color: #ff0000;\"> Tr\u00e1nh:<\/span><br \/>\n\u2022 Vi\u1ebft v\u0103n b\u1ea3n c\u1ea9u th\u1ea3 v\u1edbi nhi\u1ec1u l\u1ed7i ch\u00ednh t\u1ea3 v\u00e0 ng\u1eef ph\u00e1p.<br \/>\n\u2022 N\u1ed9i dung \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y k\u00e9m ho\u1eb7c v\u1ee5ng v\u1ec1.<br \/>\n\u2022 Nh\u00fang n\u1ed9i dung v\u0103n b\u1ea3n trong h\u00ecnh \u1ea3nh v\u00e0 video: ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mu\u1ed1n sao ch\u00e9p v\u00e0 d\u00e1n v\u0103n b\u1ea3n v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng th\u1ec3 \u0111\u1ecdc \u0111\u01b0\u1ee3c v\u0103n b\u1ea3n \u0111\u00f3.<\/p>\n<p>S\u1eafp x\u1ebfp c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng<br \/>\nS\u1ebd lu\u00f4n h\u1eefu \u00edch n\u1ebfu b\u1ea1n t\u1ed5 ch\u1ee9c n\u1ed9i dung c\u1ee7a m\u00ecnh \u0111\u1ec3 kh\u00e1ch truy c\u1eadp bi\u1ebft \u0111\u01b0\u1ee3c n\u01a1i m\u1ed9t ch\u1ee7 \u0111\u1ec1 n\u1ed9i dung b\u1eaft \u0111\u1ea7u v\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 kh\u00e1c k\u1ebft th\u00fac. Vi\u1ec7c chia nh\u1ecf n\u1ed9i dung c\u1ee7a b\u1ea1n th\u00e0nh c\u00e1c ph\u1ea7n ho\u1eb7c nh\u00f3m h\u1ee3p l\u00fd gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u00ecm th\u1ea5y n\u1ed9i dung h\u1ecd mu\u1ed1n nhanh h\u01a1n.<\/p>\n<p><span style=\"color: #ff0000;\"> Tr\u00e1nh:<\/span><br \/>\n\u2022 Ch\u00e8n m\u1ed9t l\u01b0\u1ee3ng l\u1edbn v\u0103n b\u1ea3n v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau l\u00ean m\u1ed9t trang m\u00e0 kh\u00f4ng c\u00f3 \u0111o\u1ea1n, ti\u00eau \u0111\u1ec1 ph\u1ee5 hay ph\u00e2n chia b\u1ed1 c\u1ee5c.<br \/>\nT\u1ea1o n\u1ed9i dung m\u1edbi, \u0111\u1ed9c \u0111\u00e1o<br \/>\nN\u1ed9i dung m\u1edbi s\u1ebd kh\u00f4ng ch\u1ec9 thu h\u00fat kh\u00e1ch truy c\u1eadp hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n quay l\u1ea1i m\u00e0 c\u00f2n mang l\u1ea1i kh\u00e1ch truy c\u1eadp m\u1edbi.<\/p>\n<p><span style=\"color: #ff0000;\"> Tr\u00e1nh:<\/span><br \/>\n\u2022 Vi\u1ec7c s\u1eeda l\u1ea1i (ho\u1eb7c th\u1eadm ch\u00ed sao ch\u00e9p) n\u1ed9i dung hi\u1ec7n c\u00f3 s\u1ebd mang l\u1ea1i \u00edt gi\u00e1 tr\u1ecb b\u1ed5 sung cho ng\u01b0\u1eddi d\u00f9ng.<br \/>\n\u2022 T\u1ea1o c\u00e1c phi\u00ean b\u1ea3n gi\u1ed1ng h\u1ec7t ho\u1eb7c g\u1ea7n gi\u1ed1ng c\u1ee7a n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u00ean kh\u1eafp trang web.<br \/>\nT\u00ecm hi\u1ec3u th\u00eam v\u1ec1 n\u1ed9i dung tr\u00f9ng l\u1eb7p<br \/>\nT\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<br \/>\nVi\u1ec7c thi\u1ebft k\u1ebf trang web c\u1ee7a b\u1ea1n d\u1ef1a v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch truy c\u1eadp v\u00e0 \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy c\u1eadp trang web th\u01b0\u1eddng cho k\u1ebft qu\u1ea3 kh\u1ea3 quan.<\/p>\n<p><span style=\"color: #ff0000;\"> Tr\u00e1nh:<\/span><br \/>\n\u2022 Ch\u00e8n nhi\u1ec1u t\u1eeb kh\u00f3a kh\u00f4ng c\u1ea7n thi\u1ebft nh\u1eb1m v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0ng g\u00e2y phi\u1ec1n to\u00e1i ho\u1eb7c v\u00f4 ngh\u0129a \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<br \/>\n\u2022 S\u1eed d\u1ee5ng c\u00e1c kh\u1ed1i v\u0103n b\u1ea3n nh\u01b0 &#8220;l\u1ed7i ch\u00ednh t\u1ea3 th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 truy c\u1eadp v\u00e0o trang n\u00e0y&#8221; m\u00e0 b\u1ed5 sung \u00edt gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng.<br \/>\n\u2022 \u0110\u00e1nh l\u1eeba ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch \u1ea9n v\u0103n b\u1ea3nnh\u01b0ng l\u1ea1i hi\u1ec3n th\u1ecb v\u0103n b\u1ea3n \u0111\u00f3 cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<br \/>\nH\u00e0nh \u0111\u1ed9ng sao cho ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng b\u1ea1n<\/p>\n<p>Ng\u01b0\u1eddi d\u00f9ng s\u1ebd c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i khi truy c\u1eadp trang web c\u1ee7a b\u1ea1n n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y r\u1eb1ng trang web \u0111\u00e1ng tin c\u1eady.<br \/>\nM\u1ed9t trang web c\u00f3 uy t\u00edn t\u1ed1t s\u1ebd \u0111\u00e1ng tin c\u1eady. H\u00e3y x\u00e2y d\u1ef1ng uy t\u00edn v\u1ec1 chuy\u00ean m\u00f4n v\u00e0 s\u1ef1 \u0111\u00e1ng tin c\u1eady trong m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3.<br \/>\nCung c\u1ea5p th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi xu\u1ea5t b\u1ea3n trang web, cung c\u1ea5p n\u1ed9i dung v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a trang. Trang web mua s\u1eafm v\u00e0 c\u00e1c trang web giao d\u1ecbch t\u00e0i ch\u00ednh kh\u00e1c n\u00ean c\u00f3 th\u00f4ng tin r\u00f5 r\u00e0ng v\u00e0 th\u00edch h\u1ee3p v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1. C\u00e1c trang web tin t\u1ee9c n\u00ean cung c\u1ea5p th\u00f4ng tin r\u00f5 r\u00e0ng v\u1ec1 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u01b0a tin.<\/p>\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 th\u00edch h\u1ee3p c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu trang thanh to\u00e1n tr\u00ean m\u1ed9t trang web mua s\u1eafm kh\u00f4ng c\u00f3 k\u1ebft n\u1ed1i an to\u00e0n, th\u00ec ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u1ec3 tin t\u01b0\u1edfng v\u00e0o trang web \u0111\u00f3.<br \/>\nL\u00e0m cho ng\u01b0\u1eddi d\u00f9ng th\u1ea5y r\u00f5 r\u1eb1ng trang web c\u1ee7a b\u1ea1n c\u00f3 chuy\u00ean m\u00f4n v\u00e0 th\u00f4ng tin x\u00e1c th\u1ef1c<\/p>\n<p>Chuy\u00ean m\u00f4n v\u00e0 t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a m\u1ed9t trang web l\u00e0m t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a trang. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung tr\u00ean trang web c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1ea1o ho\u1eb7c ch\u1ec9nh s\u1eeda b\u1edfi nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y. V\u00ed d\u1ee5: vi\u1ec7c cung c\u1ea5p ngu\u1ed3n t\u1eeb chuy\u00ean gia ho\u1eb7c m\u1ed9t ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng bi\u1ebft r\u1eb1ng c\u00e1c b\u00e0i vi\u1ebft c\u00f3 t\u00ednh chuy\u00ean m\u00f4n cao. B\u1ea1n c\u0169ng n\u00ean tr\u00ecnh b\u00e0y l\u1ea1i quan \u0111i\u1ec3m \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111a s\u1ed1 \u0111\u1ed3ng thu\u1eadn trong c\u00e1c trang v\u1ec1 ch\u1ee7 \u0111\u1ec1 khoa h\u1ecdc n\u1ebfu c\u00f3 m\u1ed9t quan \u0111i\u1ec3m nh\u01b0 v\u1eady.<\/p>\n<p>Cung c\u1ea5p l\u01b0\u1ee3ng n\u1ed9i dung ph\u00f9 h\u1ee3p cho ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n<br \/>\nN\u1ebfu mu\u1ed1n t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, b\u1ea1n s\u1ebd c\u1ea7n b\u1ecf c\u00f4ng s\u1ee9c \u0111\u00e1ng k\u1ec3 li\u00ean quan \u0111\u1ebfn \u00edt nh\u1ea5t 1 trong 4 y\u1ebfu t\u1ed1 sau: th\u1eddi gian, n\u1ed7 l\u1ef1c, chuy\u00ean m\u00f4n v\u00e0 t\u00e0i n\u0103ng\/k\u1ef9 n\u0103ng. N\u1ed9i dung ph\u1ea3i th\u1ef1c s\u1ef1 ch\u00ednh x\u00e1c, tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ea7y \u0111\u1ee7. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n m\u00f4 t\u1ea3 trang c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t trang c\u00f4ng th\u1ee9c, h\u00e3y cung c\u1ea5p m\u1ed9t c\u00f4ng th\u1ee9c ho\u00e0n ch\u1ec9nh d\u1ec5 th\u1ef1c hi\u1ec7n, thay v\u00ec ch\u1ec9 cung c\u1ea5p nguy\u00ean li\u1ec7u ho\u1eb7c m\u00f4 t\u1ea3 c\u01a1 b\u1ea3n v\u1ec1 m\u00f3n \u0103n.<\/p>\n<p><span style=\"color: #ff0000;\"> Tr\u00e1nh:<\/span><br \/>\n\u2022 Cung c\u1ea5p kh\u00f4ng \u0111\u1ee7 n\u1ed9i dung cho m\u1ee5c \u0111\u00edch c\u1ee7a trang.<br \/>\nTr\u00e1nh qu\u1ea3ng c\u00e1o g\u00e2y m\u1ea5t t\u1eadp trung<br \/>\nCh\u00fang t\u00f4i bi\u1ebft vi\u1ec7c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean trang l\u00e0 \u0111i\u1ec1u b\u00ecnh th\u01b0\u1eddng. Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng n\u00ean \u0111\u1ec3 qu\u1ea3ng c\u00e1o l\u00e0m ng\u01b0\u1eddi d\u00f9ng m\u1ea5t t\u1eadp trung ho\u1eb7c ng\u0103n h\u1ecd xem n\u1ed9i dung trang web. V\u00ed d\u1ee5: qu\u1ea3ng c\u00e1o, n\u1ed9i dung b\u1ed5 sung ho\u1eb7c trang xen k\u1ebd (c\u00e1c trang hi\u1ec3n th\u1ecb tr\u01b0\u1edbc ho\u1eb7c sau n\u1ed9i dung b\u1ea1n mu\u1ed1n xem) g\u00e2y kh\u00f3 kh\u0103n khi s\u1eed d\u1ee5ng trang web. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y.<\/p>\n<p><span style=\"color: #ff0000;\">Tr\u00e1nh:<\/span><br \/>\n\u2022 Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o g\u00e2y m\u1ea5t t\u1eadp trung tr\u00ean c\u00e1c trang c\u1ee7a b\u1ea1n.<br \/>\nS\u1eed d\u1ee5ng li\u00ean k\u1ebft m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd<br \/>\nVi\u1ebft v\u0103n b\u1ea3n li\u00ean k\u1ebft h\u1ee3p l\u1ec7<br \/>\nV\u0103n b\u1ea3n li\u00ean k\u1ebft l\u00e0 v\u0103n b\u1ea3n hi\u1ec3n th\u1ecb trong m\u1ed9t li\u00ean k\u1ebft. V\u0103n b\u1ea3n n\u00e0y cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 Google bi\u1ebft m\u1ed9t \u00edt th\u00f4ng tin v\u1ec1 trang b\u1ea1n \u0111ang li\u00ean k\u1ebft. C\u00e1c li\u00ean k\u1ebft tr\u00ean trang c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 n\u1ed9i b\u1ed9, ngh\u0129a l\u00e0 li\u00ean k\u1ebft tr\u1ecf t\u1edbi c\u00e1c trang kh\u00e1c tr\u00ean trang web c\u1ee7a b\u1ea1n, ho\u1eb7c b\u00ean ngo\u00e0i, l\u00e0 nh\u1eefng li\u00ean k\u1ebft d\u1eabn \u0111\u1ebfn n\u1ed9i dung tr\u00ean c\u00e1c trang web kh\u00e1c.<\/p>\n<p>Trong c\u1ea3 hai tr\u01b0\u1eddng h\u1ee3p n\u00e0y, v\u0103n b\u1ea3n li\u00ean k\u1ebft c\u1ee7a b\u1ea1n c\u00e0ng t\u1ed1t th\u00ec c\u00e0ng d\u1ec5 d\u00e0ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng di chuy\u1ec3n v\u00e0 Google bi\u1ebft \u0111\u01b0\u1ee3c trang b\u1ea1n \u0111ang li\u00ean k\u1ebft v\u1ec1 n\u1ed9i dung g\u00ec.<br \/>\nV\u1edbi v\u0103n b\u1ea3n li\u00ean k\u1ebft th\u00edch h\u1ee3p, ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c n\u1ed9i dung tr\u00ean c\u00e1c trang li\u00ean k\u1ebft n\u00f3i v\u1ec1 c\u00e1i g\u00ec.<\/p>\n<p>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t<br \/>\nCh\u1ecdn v\u0103n b\u1ea3n mang t\u00ednh m\u00f4 t\u1ea3<br \/>\nV\u0103n b\u1ea3n m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng cho m\u1ed9t li\u00ean k\u1ebft n\u00ean cung c\u1ea5p \u00edt nh\u1ea5t m\u1ed9t \u00fd t\u01b0\u1edfng c\u01a1 b\u1ea3n v\u1ec1 ch\u1ee7 \u0111\u1ec1 c\u1ee7a trang li\u00ean k\u1ebft.<\/p>\n<p><span style=\"color: #ff0000;\"> Tr\u00e1nh:<\/span><br \/>\n\u2022 Vi\u1ebft v\u0103n b\u1ea3n li\u00ean k\u1ebft chung chung nh\u01b0 &#8220;trang&#8221;, &#8220;b\u00e0i vi\u1ebft&#8221; ho\u1eb7c &#8220;nh\u1ea5p v\u00e0o \u0111\u00e2y&#8221;.<br \/>\n\u2022 S\u1eed d\u1ee5ng v\u0103n b\u1ea3n kh\u00f4ng li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 ho\u1eb7c n\u1ed9i dung c\u1ee7a trang li\u00ean k\u1ebft.<br \/>\n\u2022 S\u1eed d\u1ee5ng URL c\u1ee7a trang l\u00e0m v\u0103n b\u1ea3n li\u00ean k\u1ebft trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, m\u1eb7c d\u00f9 ch\u1eafc ch\u1eafn c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p URL n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch ch\u00ednh \u0111\u00e1ng, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eb1m m\u1ee5c \u0111\u00edch qu\u1ea3ng b\u00e1 ho\u1eb7c tham chi\u1ebfu \u0111\u1ecba ch\u1ec9 trang web m\u1edbi.<br \/>\nVi\u1ebft v\u0103n b\u1ea3n s\u00fac t\u00edch<br \/>\nC\u1ed1 g\u1eafng vi\u1ebft v\u0103n b\u1ea3n ng\u1eafn nh\u01b0ng mang t\u00ednh m\u00f4 t\u1ea3 &#8211; th\u01b0\u1eddng l\u00e0 m\u1ed9t v\u00e0i t\u1eeb ho\u1eb7c m\u1ed9t c\u1ee5m t\u1eeb ng\u1eafn.<\/p>\n<p><span style=\"color: #ff0000;\"> Tr\u00e1nh:<\/span><br \/>\n\u2022 Vi\u1ebft v\u0103n b\u1ea3n li\u00ean k\u1ebft d\u00e0i, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t c\u00e2u d\u00e0i ho\u1eb7c \u0111o\u1ea1n v\u0103n b\u1ea3n ng\u1eafn.<br \/>\n\u0110\u1ecbnh d\u1ea1ng li\u00ean k\u1ebft \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng nh\u1eadn ra<br \/>\nGi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng ph\u00e2n bi\u1ec7t gi\u1eefa v\u0103n b\u1ea3n th\u00f4ng th\u01b0\u1eddng v\u00e0 v\u0103n b\u1ea3n trong li\u00ean k\u1ebft c\u1ee7a b\u1ea1n. N\u1ed9i dung c\u1ee7a b\u1ea1n tr\u1edf n\u00ean k\u00e9m h\u1eefu \u00edch h\u01a1n n\u1ebfu ng\u01b0\u1eddi d\u00f9ng b\u1ecf l\u1ee1 c\u00e1c li\u00ean k\u1ebft ho\u1eb7c v\u00f4 t\u00ecnh nh\u1ea5p v\u00e0o ch\u00fang.<\/p>\n<p><span style=\"color: #ff0000;\"> Tr\u00e1nh<\/span>:<br \/>\n\u2022 S\u1eed d\u1ee5ng CSS ho\u1eb7c ki\u1ec3u v\u0103n b\u1ea3n l\u00e0m cho li\u00ean k\u1ebft gi\u1ed1ng nh\u01b0 v\u0103n b\u1ea3n th\u00f4ng th\u01b0\u1eddng.<br \/>\nH\u00e3y ngh\u0129 v\u1ec1 c\u1ea3 v\u0103n b\u1ea3n cho li\u00ean k\u1ebft n\u1ed9i b\u1ed9<br \/>\nB\u1ea1n th\u01b0\u1eddng c\u00f3 th\u1ec3 ngh\u0129 v\u1ec1 vi\u1ec7c li\u00ean k\u1ebft \u0111\u1ebfn trang web b\u00ean ngo\u00e0i, nh\u01b0ng vi\u1ec7c ch\u00fa \u00fd h\u01a1n \u0111\u1ebfn v\u0103n b\u1ea3n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho li\u00ean k\u1ebft n\u1ed9i b\u1ed9 c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng v\u00e0 Google di chuy\u1ec3n trong trang web c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n.<\/p>\n<p><span style=\"color: #ff0000;\"> Tr\u00e1nh:<\/span><br \/>\n\u2022 S\u1eed d\u1ee5ng v\u0103n b\u1ea3n li\u00ean k\u1ebft c\u00f3 qu\u00e1 nhi\u1ec1u t\u1eeb kh\u00f3a ho\u1eb7c qu\u00e1 d\u00e0i ch\u1ec9 d\u00e0nh cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<br \/>\n\u2022 T\u1ea1o c\u00e1c li\u00ean k\u1ebft kh\u00f4ng c\u1ea7n thi\u1ebft v\u00e0 kh\u00f4ng h\u1eefu \u00edch cho ng\u01b0\u1eddi d\u00f9ng trong vi\u1ec7c di chuy\u1ec3n tr\u00ean trang web.<br \/>\nH\u00e3y c\u1ea9n th\u1eadn v\u1edbi trang m\u00e0 b\u1ea1n li\u00ean k\u1ebft \u0111\u1ebfn<br \/>\nB\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n m\u1ed9t ph\u1ea7n uy t\u00edn trang web c\u1ee7a m\u00ecnh cho m\u1ed9t trang web kh\u00e1c khi li\u00ean k\u1ebft \u0111\u1ebfn trang \u0111\u00f3. \u0110\u00f4i khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch th\u00eam li\u00ean k\u1ebft \u0111\u1ebfn trang web c\u1ee7a ri\u00eang h\u1ecd trong ph\u1ea7n nh\u1eadn x\u00e9t ho\u1eb7c b\u1ea3ng tin c\u1ee7a b\u1ea1n. Ho\u1eb7c \u0111\u00f4i khi b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t trang web theo c\u00e1ch ti\u00eau c\u1ef1c v\u00e0 kh\u00f4ng mu\u1ed1n chuy\u1ec3n m\u1ed9t ph\u1ea7n uy t\u00edn n\u00e0o cho trang \u0111\u00f3. V\u00ed d\u1ee5: h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng r\u1eb1ng b\u1ea1n \u0111ang vi\u1ebft m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog v\u1ec1 ch\u1ee7 \u0111\u1ec1 spam nh\u1eadn x\u00e9t v\u00e0 mu\u1ed1n nh\u1eafc \u0111\u1ebfn m\u1ed9t trang web \u0111\u00e3 spam nh\u1eadn x\u00e9t tr\u00ean blog c\u1ee7a m\u00ecnh g\u1ea7n \u0111\u00e2y. B\u1ea1n mu\u1ed1n c\u1ea3nh b\u00e1o ng\u01b0\u1eddi kh\u00e1c v\u1ec1 trang web \u0111\u00f3 v\u00e0 v\u00ec th\u1ebf b\u1ea1n bao g\u1ed3m li\u00ean k\u1ebft \u0111\u1ebfn trang trong n\u1ed9i dung c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, b\u1ea1n ch\u1eafc ch\u1eafn kh\u00f4ng mu\u1ed1n chuy\u1ec3n cho trang \u0111\u00f3 m\u1ed9t ph\u1ea7n duy t\u00edn c\u1ee7a b\u1ea1n t\u1eeb li\u00ean k\u1ebft. \u0110\u00e2y s\u1ebd l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed1t \u0111\u1ec3 s\u1eed d\u1ee5ng nofollow.<\/p>\n<p>M\u1ed9t tr\u01b0\u1eddng h\u1ee3p v\u00ed d\u1ee5 kh\u00e1c trong \u0111\u00f3 thu\u1ed9c t\u00ednh &#8220;nofollow&#8221; c\u00f3 th\u1ec3 h\u1eefu \u00edch l\u00e0 li\u00ean k\u1ebft ti\u1ec7n \u00edch con. N\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng ti\u1ec7n \u00edch con c\u1ee7a b\u00ean th\u1ee9 ba \u0111\u1ec3 l\u00e0m phong ph\u00fa th\u00eam tr\u1ea3i nghi\u1ec7m tr\u00ean trang web c\u1ee7a m\u00ecnh v\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, h\u00e3y ki\u1ec3m tra xem ti\u1ec7n \u00edch c\u00f3 ch\u1ee9a b\u1ea5t k\u1ef3 li\u00ean k\u1ebft n\u00e0o m\u00e0 b\u1ea1n kh\u00f4ng \u0111\u1ecbnh \u0111\u1eb7t tr\u00ean trang web c\u00f9ng v\u1edbi ti\u1ec7n \u00edch hay kh\u00f4ng. M\u1ed9t s\u1ed1 ti\u1ec7n \u00edch con c\u00f3 th\u1ec3 th\u00eam li\u00ean k\u1ebft tr\u00e1i v\u1edbi l\u1ef1a ch\u1ecdn c\u1ee7a b\u1ea1n \u0111\u1ebfn trang web v\u00e0 ch\u1ee9a v\u0103n b\u1ea3n li\u00ean k\u1ebft m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c trong vai tr\u00f2 qu\u1ea3n tr\u1ecb vi\u00ean web. N\u1ebfu kh\u00f4ng th\u1ec3 x\u00f3a li\u00ean k\u1ebft kh\u00f4ng mong mu\u1ed1n kh\u1ecfi ti\u1ec7n \u00edch con, b\u1ea1n lu\u00f4n c\u00f3 th\u1ec3 v\u00f4 hi\u1ec7u c\u00e1c li\u00ean k\u1ebft n\u00e0y b\u1eb1ng thu\u1ed9c t\u00ednh &#8220;nofollow&#8221;. N\u1ebfu b\u1ea1n t\u1ea1o m\u1ed9t ti\u1ec7n \u00edch con cho c\u00e1c ch\u1ee9c n\u0103ng ho\u1eb7c n\u1ed9i dung m\u00e0 b\u1ea1n cung c\u1ea5p, h\u00e3y \u0111\u1ea3m b\u1ea3o bao g\u1ed3m nofollow tr\u00ean c\u00e1c li\u00ean k\u1ebft trong \u0111o\u1ea1n m\u00e3 m\u1eb7c \u0111\u1ecbnh.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, n\u1ebfu quan t\u00e2m \u0111\u1ebfn vi\u1ec7c kh\u00f4ng theo d\u00f5i t\u1ea5t c\u1ea3 c\u00e1c li\u00ean k\u1ebft tr\u00ean m\u1ed9t trang, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam th\u1ebb &lt;meta name=&#8221;robots&#8221; content=&#8221;nofollow&#8221;&gt; b\u00ean trong th\u1ebb &lt;head&gt; c\u1ee7a trang. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u00eam chi ti\u1ebft v\u1ec1 th\u1ebb meta robots tr\u00ean Blog qu\u1ea3n tr\u1ecb trang web.<\/p>\n<p>Ch\u1ed1ng spam nh\u1eadn x\u00e9t v\u1edbi &#8220;nofollow&#8221;<br \/>\nVi\u1ec7c \u0111\u1eb7t gi\u00e1 tr\u1ecb thu\u1ed9c t\u00ednh &#8220;rel&#8221; c\u1ee7a li\u00ean k\u1ebft th\u00e0nh &#8220;nofollow&#8221; s\u1ebd cho Google bi\u1ebft r\u1eb1ng kh\u00f4ng n\u00ean theo m\u1ed9t s\u1ed1 li\u00ean k\u1ebft nh\u1ea5t \u0111\u1ecbnh tr\u00ean trang web c\u1ee7a b\u1ea1n ho\u1eb7c chuy\u1ec3n uy t\u00edn c\u1ee7a trang c\u1ee7a b\u1ea1n cho c\u00e1c trang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft. \u0110\u1ec3 kh\u00f4ng theo m\u1ed9t li\u00ean k\u1ebft b\u1ea1n ph\u1ea3i th\u00eam rel=&#8221;nofollow&#8221; b\u00ean trong th\u1ebb k\u00fd t\u1ef1 li\u00ean k\u1ebft, nh\u01b0 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf \u0111\u00e2y:<br \/>\n&lt;a href=&#8221;http:\/\/www.example.com&#8221; rel=&#8221;nofollow&#8221;&gt;V\u0103n b\u1ea3n li\u00ean k\u1ebft \u1edf \u0111\u00e2y&lt;\/a&gt;<\/p>\n<p>Khi n\u00e0o th\u00ec \u0111i\u1ec1u n\u00e0y h\u1eefu \u00edch? N\u1ebfu trang web c\u1ee7a b\u1ea1n c\u00f3 m\u1ed9t blog cho ph\u00e9p nh\u1eadn x\u00e9t c\u00f4ng khai, c\u00e1c li\u00ean k\u1ebft trong nh\u1eefng nh\u1eadn x\u00e9t \u0111\u00f3 c\u00f3 th\u1ec3 chuy\u1ec3n uy t\u00edn c\u1ee7a b\u1ea1n cho c\u00e1c trang m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ng\u1ea7n ng\u1ea1i trong vi\u1ec7c \u1ee7ng h\u1ed9. Khu v\u1ef1c nh\u1eadn x\u00e9t blog tr\u00ean c\u00e1c trang r\u1ea5t d\u1ec5 b\u1ecb spam nh\u1eadn x\u00e9t. Vi\u1ec7c kh\u00f4ng theo c\u00e1c li\u00ean k\u1ebft do ng\u01b0\u1eddi d\u00f9ng th\u00eam \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n kh\u00f4ng chuy\u1ec3n uy t\u00edn m\u00e0 b\u1ea1n \u0111\u00e3 r\u1ea5t v\u1ea5t v\u1ea3 m\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c cho m\u1ed9t trang web spam.<\/p>\n<p>T\u1ef1 \u0111\u1ed9ng th\u00eam &#8220;nofollow&#8221; v\u00e0o c\u00e1c c\u1ed9t nh\u1eadn x\u00e9t v\u00e0 b\u1ea3ng tin<br \/>\nNhi\u1ec1u g\u00f3i ph\u1ea7n m\u1ec1m vi\u1ebft blog t\u1ef1 \u0111\u1ed9ng kh\u00f4ng theo nh\u1eadn x\u00e9t ng\u01b0\u1eddi d\u00f9ng, nh\u01b0ng b\u1ea1n th\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ec9nh s\u1eeda c\u00e1c g\u00f3i ph\u1ea7n m\u1ec1m kh\u00f4ng c\u00f3 t\u00ednh n\u0103ng n\u00e0y theo c\u00e1ch th\u1ee7 c\u00f4ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3. L\u1eddi khuy\u00ean n\u00e0y c\u0169ng \u00e1p d\u1ee5ng cho c\u00e1c khu v\u1ef1c kh\u00e1c trong trang web c\u1ee7a b\u1ea1n m\u00e0 c\u00f3 th\u1ec3 ch\u1ee9a n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ed5 l\u01b0u b\u00fat, di\u1ec5n \u0111\u00e0n, b\u1ea3ng th\u00f4ng b\u00e1o, danh s\u00e1ch li\u00ean k\u1ebft gi\u1edbi thi\u1ec7u, v.v.<\/p>\n<p>N\u1ebfu b\u1ea1n s\u1eb5n s\u00e0ng \u0111\u1ea3m b\u1ea3o v\u1ec1 n\u1ed9i dung tr\u00ean c\u00e1c li\u00ean k\u1ebft do b\u00ean th\u1ee9 ba th\u00eam v\u00e0o (v\u00ed d\u1ee5: n\u1ebfu ng\u01b0\u1eddi nh\u1eadn x\u00e9t \u0111\u01b0\u1ee3c tin c\u1eady tr\u00ean trang web c\u1ee7a b\u1ea1n) th\u00ec kh\u00f4ng c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng nofollow tr\u00ean c\u00e1c li\u00ean k\u1ebft. Tuy nhi\u00ean, vi\u1ec7c li\u00ean k\u1ebft t\u1edbi c\u00e1c trang web m\u00e0 Google coi l\u00e0 spam c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn uy t\u00edn c\u1ee7a trang web. Trung t\u00e2m tr\u1ee3 gi\u00fap qu\u1ea3n tr\u1ecb trang web c\u00f3 nhi\u1ec1u m\u1eb9o kh\u00e1c v\u1ec1 tr\u00e1nh nh\u1eadn x\u00e9t kh\u00f4ng li\u00ean quan, ch\u1eb3ng h\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng CAPTCHA v\u00e0 b\u1eadt t\u00ednh n\u0103ng ki\u1ec3m duy\u1ec7t nh\u1eadn x\u00e9t.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Toi_uu_hoa_hinh_anh\"><\/span>6. T\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>S\u1eed d\u1ee5ng thu\u1ed9c t\u00ednh &#8220;alt&#8221;<br \/>\nS\u1eed d\u1ee5ng t\u00ean t\u1ec7p mang t\u00ednh m\u00f4 t\u1ea3 v\u00e0 m\u00f4 t\u1ea3 thu\u1ed9c t\u00ednh alt cho h\u00ecnh \u1ea3nh. Thu\u1ed9c t\u00ednh &#8220;alt&#8221; cho ph\u00e9p b\u1ea1n ch\u1ec9 \u0111\u1ecbnh v\u0103n b\u1ea3n thay th\u1ebf cho h\u00ecnh \u1ea3nh n\u1ebfu kh\u00f4ng th\u1ec3 hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh v\u00ec m\u1ed9t l\u00fd do n\u00e0o \u0111\u00f3.<\/p>\n<p>T\u1ea1i sao b\u1ea1n n\u00ean s\u1eed d\u1ee5ng thu\u1ed9c t\u00ednh n\u00e0y? N\u1ebfu ng\u01b0\u1eddi d\u00f9ng \u0111ang xem trang web c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 tr\u1ee3 gi\u00fap, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u00ecnh \u0111\u1ecdc m\u00e0n h\u00ecnh, n\u1ed9i dung c\u1ee7a thu\u1ed9c t\u00ednh alt s\u1ebd cung c\u1ea5p th\u00f4ng tin v\u1ec1 h\u00ecnh \u1ea3nh.<br \/>\nM\u1ed9t l\u00fd do kh\u00e1c l\u00e0 n\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh d\u01b0\u1edbi d\u1ea1ng li\u00ean k\u1ebft, v\u0103n b\u1ea3n alt cho h\u00ecnh \u1ea3nh \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c x\u1eed l\u00fd t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u0103n b\u1ea3n c\u1ee7a li\u00ean k\u1ebft.<\/p>\n<p>Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u h\u00ecnh \u1ea3nh cho c\u00e1c li\u00ean k\u1ebft trong s\u01a1 \u0111\u1ed3 di chuy\u1ec3n tr\u00ean trang web c\u1ee7a m\u00ecnh n\u1ebfu c\u00e1c li\u00ean k\u1ebft v\u0103n b\u1ea3n c\u00f3 th\u1ec3 c\u00f3 c\u00f9ng m\u1ee5c \u0111\u00edch. Cu\u1ed1i c\u00f9ng, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a t\u00ean t\u1ec7p v\u00e0 v\u0103n b\u1ea3n thay th\u1ebf c\u1ee7a b\u1ea1n gi\u00fap c\u00e1c d\u1ef1 \u00e1n t\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh nh\u01b0 Google T\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh d\u1ec5 d\u00e0ng hi\u1ec3u h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n h\u01a1n.<br \/>\nC\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t<\/p>\n<p>S\u1eed d\u1ee5ng v\u0103n b\u1ea3n alt v\u00e0 t\u00ean t\u1ec7p ng\u1eafn g\u1ecdn nh\u01b0ng mang t\u00ednh m\u00f4 t\u1ea3<br \/>\nGi\u1ed1ng nh\u01b0 nhi\u1ec1u ph\u1ea7n kh\u00e1c c\u1ee7a trang l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a, t\u00ean t\u1ec7p v\u00e0 v\u0103n b\u1ea3n alt s\u1ebd h\u1eefu \u00edch nh\u1ea5t khi ng\u1eafn g\u1ecdn nh\u01b0ng mang t\u00ednh m\u00f4 t\u1ea3.<\/p>\n<p>Tr\u00e1nh:<br \/>\n\u2022 S\u1eed d\u1ee5ng t\u00ean t\u1ec7p chung chung nh\u01b0 &#8220;image1.jpg&#8221;, &#8220;pic.gif&#8221;, &#8220;1.jpg&#8221; n\u1ebfu c\u00f3 th\u1ec3\u2014n\u1ebfu trang web c\u1ee7a b\u1ea1n c\u00f3 h\u00e0ng ngh\u00ecn h\u00ecnh \u1ea3nh, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n xem x\u00e9t vi\u1ec7c \u0111\u1eb7t t\u00ean h\u00ecnh \u1ea3nh theo c\u00e1ch t\u1ef1 \u0111\u1ed9ng.<br \/>\n\u2022 Vi\u1ebft t\u00ean t\u1ec7p qu\u00e1 d\u00e0i.<br \/>\n\u2022 Ch\u00e8n qu\u00e1 nhi\u1ec1u t\u1eeb kh\u00f3a v\u00e0o v\u0103n b\u1ea3n alt ho\u1eb7c sao ch\u00e9p v\u00e0 d\u00e1n to\u00e0n b\u1ed9 c\u00e2u.<br \/>\nCung c\u1ea5p v\u0103n b\u1ea3n alt khi s\u1eed d\u1ee5ng h\u00ecnh d\u01b0\u1edbi d\u1ea1ng li\u00ean k\u1ebft<br \/>\nN\u1ebfu b\u1ea1n quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh d\u01b0\u1edbi d\u1ea1ng li\u00ean k\u1ebft, h\u00e3y \u0111i\u1ec1n v\u0103n b\u1ea3n alt c\u1ee7a h\u00ecnh \u1ea3nh \u0111\u1ec3 gi\u00fap Google hi\u1ec3u th\u00eam v\u1ec1 trang b\u1ea1n \u0111ang li\u00ean k\u1ebft. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng r\u1eb1ng b\u1ea1n \u0111ang vi\u1ebft v\u0103n b\u1ea3n cho m\u1ed9t li\u00ean k\u1ebft v\u0103n b\u1ea3n.<\/p>\n<p>Tr\u00e1nh:<br \/>\n\u2022 Vi\u1ebft v\u0103n b\u1ea3n alt d\u00e0i qu\u00e1 d\u00e0i m\u00e0 c\u00f3 th\u1ec3 b\u1ecb coi l\u00e0 spam.<br \/>\n\u2022 Ch\u1ec9 s\u1eed d\u1ee5ng li\u00ean k\u1ebft h\u00ecnh \u1ea3nh cho vi\u1ec7c di chuy\u1ec3n tr\u00ean trang web c\u1ee7a b\u1ea1n.<br \/>\nGi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c t\u00ecm h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n<br \/>\nS\u01a1 \u0111\u1ed3 trang web h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 cung c\u1ea5p cho Googlebot th\u00eam th\u00f4ng tin v\u1ec1 c\u00e1c h\u00ecnh \u1ea3nh c\u00f3 tr\u00ean trang web c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng ng\u01b0\u1eddi d\u00f9ng t\u00ecm th\u1ea5y h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n trong k\u1ebft qu\u1ea3 T\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh. C\u1ea5u tr\u00fac c\u1ee7a t\u1ec7p n\u00e0y t\u01b0\u01a1ng t\u1ef1 nh\u01b0 t\u1ec7p s\u01a1 \u0111\u1ed3 trang web XML cho c\u00e1c trang c\u1ee7a b\u1ea1n.<\/p>\n<p>S\u1eed d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng h\u00ecnh \u1ea3nh chu\u1ea9n<br \/>\nS\u1eed d\u1ee5ng lo\u1ea1i t\u1ec7p th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 &#8211; H\u1ea7u h\u1ebft c\u00e1c tr\u00ecnh duy\u1ec7t \u0111\u1ec1u h\u1ed7 tr\u1ee3 c\u00e1c \u0111\u1ecbnh d\u1ea1ng h\u00ecnh \u1ea3nh JPEG, GIF, PNG, BMP v\u00e0 WebP. Vi\u1ec7c s\u1eed d\u1ee5ng ph\u1ea7n m\u1edf r\u1ed9ng c\u1ee7a t\u00ean t\u1ec7p kh\u1edbp v\u1edbi lo\u1ea1i t\u1ec7p c\u0169ng l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Lam_cho_trang_web_cua_ban_than_thien_voi_thiet_bi_di_dong\"><\/span>7. L\u00e0m cho trang web c\u1ee7a b\u1ea1n th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u1ebf gi\u1edbi ng\u00e0y nay r\u1ea5t \u01b0u ti\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm tr\u00ean Google b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Phi\u00ean b\u1ea3n d\u00e0nh cho m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n c\u1ee7a trang web c\u00f3 th\u1ec3 kh\u00f3 xem v\u00e0 s\u1eed d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Do \u0111\u00f3, vi\u1ec7c thi\u1ebft k\u1ebf trang web d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n. Th\u1eadt ra, k\u1ec3 t\u1eeb cu\u1ed1i n\u0103m 2016, Google \u0111\u00e3 b\u1eaft \u0111\u1ea7u c\u00e1c th\u1eed nghi\u1ec7m vi\u1ec7c ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o phi\u00ean b\u1ea3n di \u0111\u1ed9ng c\u1ee7a n\u1ed9i dung trang web \u0111\u1ec3 x\u1ebfp h\u1ea1ng, ph\u00e2n t\u00edch c\u00fa ph\u00e1p d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 t\u1ea1o \u0111o\u1ea1n tr\u00edch.<\/p>\n<p>Hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c nhau gi\u1eefa c\u00e1c thi\u1ebft b\u1ecb<br \/>\n\u2022 \u0110i\u1ec7n tho\u1ea1i th\u00f4ng minh &#8211; Trong t\u00e0i li\u1ec7u n\u00e0y, c\u1ee5m t\u1eeb &#8220;thi\u1ebft b\u1ecb di \u0111\u1ed9ng&#8221; ch\u1ec9 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c thi\u1ebft b\u1ecb ch\u1ea1y Android, iPhone ho\u1eb7c Windows Phone. C\u00e1c tr\u00ecnh duy\u1ec7t tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 tr\u00ecnh duy\u1ec7t tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00ec c\u0169ng c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb nhi\u1ec1u lo\u1ea1i th\u00f4ng s\u1ed1 HTML5 m\u1eb7c d\u00f9 k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh nh\u1ecf h\u01a1n v\u00e0 trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p h\u01b0\u1edbng m\u00e0n h\u00ecnh c\u1ee7a tr\u00ecnh duy\u1ec7t l\u00e0 d\u1ecdc.<\/p>\n<p>\u2022 M\u00e1y t\u00ednh b\u1ea3ng &#8211; Ch\u00fang t\u00f4i coi m\u00e1y t\u00ednh b\u1ea3ng l\u00e0 thi\u1ebft b\u1ecb thu\u1ed9c lo\u1ea1i ri\u00eang, v\u00ec v\u1eady khi n\u00f3i v\u1ec1 thi\u1ebft b\u1ecb di \u0111\u1ed9ng, ch\u00fang t\u00f4i th\u01b0\u1eddng kh\u00f4ng bao g\u1ed3m m\u00e1y t\u00ednh b\u1ea3ng. M\u00e1y t\u00ednh b\u1ea3ng th\u01b0\u1eddng c\u00f3 m\u00e0n h\u00ecnh l\u1edbn h\u01a1n, c\u00f3 ngh\u0129a l\u00e0 tr\u1eeb khi b\u1ea1n cung c\u1ea5p n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho m\u00e1y t\u00ednh b\u1ea3ng, b\u1ea1n c\u00f3 th\u1ec3 cho r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng mong mu\u1ed1n trang web c\u1ee7a b\u1ea1n c\u00f3 giao di\u1ec7n gi\u1ed1ng nh\u01b0 tr\u00ean tr\u00ecnh duy\u1ec7t d\u00e0nh cho m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n ch\u1ee9 kh\u00f4ng ph\u1ea3i d\u00e0nh cho \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh.<\/p>\n<p>\u2022 \u0110i\u1ec7n tho\u1ea1i \u0111a ph\u01b0\u01a1ng ti\u1ec7n &#8211; \u0110\u00e2y l\u00e0 \u0111i\u1ec7n tho\u1ea1i c\u00f3 tr\u00ecnh duy\u1ec7t c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb c\u00e1c trang \u0111\u01b0\u1ee3c m\u00e3 h\u00f3a \u0111\u1ec3 \u0111\u00e1p \u1ee9ng ti\u00eau chu\u1ea9n XHTML, h\u1ed7 tr\u1ee3 HTML5 Markup, JavaScript\/ECMAScript nh\u01b0ng c\u00f3 th\u1ec3 kh\u00f4ng h\u1ed7 tr\u1ee3 m\u1ed9t s\u1ed1 API m\u1edf r\u1ed9ng theo ti\u00eau chu\u1ea9n HTML5. \u0110\u00e2y th\u01b0\u1eddng l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a tr\u00ecnh duy\u1ec7t trong h\u1ea7u h\u1ebft c\u00e1c \u0111i\u1ec7n tho\u1ea1i h\u1ed7 tr\u1ee3 3G nh\u01b0ng kh\u00f4ng ph\u1ea3i \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh.<\/p>\n<p>\u2022 \u0110i\u1ec7n tho\u1ea1i ph\u1ed5 th\u00f4ng &#8211; Tr\u00ean nh\u1eefng \u0111i\u1ec7n tho\u1ea1i n\u00e0y, tr\u00ecnh duy\u1ec7t kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u00e1c trang web d\u00e0nh cho m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n th\u00f4ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u00e3 h\u00f3a b\u1eb1ng HTML ti\u00eau chu\u1ea9n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c tr\u00ecnh duy\u1ec7t ch\u1ec9 hi\u1ec3n th\u1ecb cHTML (iMode), WML, XHTML-MP, v.v.<br \/>\nC\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a ch\u00fang t\u00f4i d\u00e0nh cho \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, nh\u01b0ng ch\u1ee7 s\u1edf h\u1eefu trang web d\u00e0nh cho \u0111i\u1ec7n tho\u1ea1i \u0111a ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 \u0111i\u1ec7n tho\u1ea1i ph\u1ed5 th\u00f4ng n\u00ean \u00e1p d\u1ee5ng nh\u1eefng l\u1eddi khuy\u00ean n\u00e0y khi h\u1ecd th\u1ea5y ph\u00f9 h\u1ee3p.<br \/>\nCh\u1ecdn m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c di \u0111\u1ed9ng<\/p>\n<p>C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 l\u00e0m cho trang web c\u1ee7a b\u1ea1n s\u1eb5n s\u00e0ng cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 Google h\u1ed7 tr\u1ee3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p tri\u1ec3n khai kh\u00e1c nhau:<br \/>\n\u2022 Thi\u1ebft k\u1ebf web \u0111\u00e1p \u1ee9ng (N\u00ean d\u00f9ng)<br \/>\n\u2022 Ph\u00e2n ph\u1ed1i \u0111\u1ed9ng<br \/>\n\u2022 URL ri\u00eang bi\u1ec7t<br \/>\nSau khi \u0111\u00e3 t\u1ea1o m\u1ed9t trang web h\u1ed7 tr\u1ee3 thi\u1ebft b\u1ecb di \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Ki\u1ec3m tra t\u00ednh th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a Google \u0111\u1ec3 xem c\u00e1c trang tr\u00ean trang web c\u1ee7a m\u00ecnh c\u00f3 \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u00e3n d\u00e1n &#8220;T\u01b0\u01a1ng th\u00edch v\u1edbi thi\u1ebft di \u0111\u1ed9ng&#8221; tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 c\u1ee7a Google T\u00ecm ki\u1ebfm hay kh\u00f4ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem B\u00e1o c\u00e1o kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a Search Console \u0111\u1ec3 kh\u1eafc ph\u1ee5c nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn trang web.<\/p>\n<p>N\u1ebfu trang web c\u1ee7a b\u1ea1n ph\u00e2n ph\u1ed1i r\u1ea5t nhi\u1ec1u n\u1ed9i dung t\u0129nh (nh\u01b0 b\u00e0i \u0111\u0103ng tr\u00ean blog ho\u1eb7c trang \u0111\u00edch c\u1ee7a s\u1ea3n ph\u1ea9m) tr\u00ean nhi\u1ec1u trang, h\u00e3y c\u00e2n nh\u1eafc tri\u1ec3n khai n\u1ed9i dung n\u00e0y b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng AMP (Accelerated Mobile Pages). \u0110\u00f3 l\u00e0 m\u1ed9t t\u00ednh n\u0103ng \u0111\u1eb7c bi\u1ec7t c\u1ee7a HTML \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a b\u1ea1n lu\u00f4n nhanh v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ea9y m\u1ea1nh h\u01a1n n\u1eefa b\u1edfi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau, bao g\u1ed3m Google T\u00ecm ki\u1ebfm.<\/p>\n<p>\u0110\u1ecbnh c\u1ea5u h\u00ecnh trang web d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 trang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c ch\u00ednh x\u00e1c<br \/>\nB\u1ea5t k\u1ec3 b\u1ea1n \u0111\u00e3 ch\u1ecdn c\u1ea5u h\u00ecnh n\u00e0o \u0111\u1ec3 thi\u1ebft l\u1eadp trang web d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a m\u00ecnh, c\u00f3 nh\u1eefng \u0111i\u1ec3m ch\u00ednh m\u00e0 b\u1ea1n c\u1ea7n l\u01b0u \u00fd:<\/p>\n<p>1. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng Ph\u00e2n ph\u1ed1i \u0111\u1ed9ng ho\u1eb7c c\u00f3 m\u1ed9t trang web d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng ri\u00eang, h\u00e3y b\u00e1o cho Google bi\u1ebft khi trang \u0111\u01b0\u1ee3c \u0111\u1ecbnh d\u1ea1ng cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng (ho\u1eb7c c\u00f3 trang t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh d\u1ea1ng cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng). \u0110i\u1ec1u n\u00e0y gi\u00fap Google cung c\u1ea5p n\u1ed9i dung c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n<p>2. N\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng Thi\u1ebft k\u1ebf web \u0111\u00e1p \u1ee9ng, h\u00e3y s\u1eed d\u1ee5ng th\u1ebb meta name=&#8221;viewport&#8221; \u0111\u1ec3 cho tr\u00ecnh duy\u1ec7t bi\u1ebft c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng Ph\u00e2n ph\u1ed1i \u0111\u1ed9ng, h\u00e3y s\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 Vary HTTP \u0111\u1ec3 th\u00f4ng b\u00e1o v\u1ec1 thay \u0111\u1ed5i c\u1ee7a m\u00ecnh t\u00f9y thu\u1ed9c v\u00e0o t\u00e1c nh\u00e2n ng\u01b0\u1eddi d\u00f9ng. C\u00f2n n\u1ebfu \u0111ang s\u1eed d\u1ee5ng c\u00e1c URL ri\u00eang bi\u1ec7t, h\u00e3y th\u00f4ng b\u00e1o v\u1ec1 m\u1ed1i quan h\u1ec7 gi\u1eefa hai URL b\u1eb1ng th\u1ebb &lt;link&gt; v\u1edbi c\u00e1c ph\u1ea7n t\u1eed &#8220;rel=&#8221;canonical &#8220;v\u00e0 rel=&#8221;alternate&#8221;.<\/p>\n<p>3. Ti\u1ebfp t\u1ee5c thi\u1ebft l\u1eadp \u0111\u1ec3 Google c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u00e0i nguy\u00ean. Vi\u1ec7c ch\u1eb7n c\u00e1c t\u00e0i nguy\u00ean trang c\u00f3 th\u1ec3 khi\u1ebfn Google kh\u00f4ng hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 trang web c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng x\u1ea3y ra khi t\u1ec7p robots.txt c\u1ee7a b\u1ea1n ch\u1eb7n truy c\u1eadp v\u00e0o m\u1ed9t s\u1ed1 ho\u1eb7c t\u1ea5t c\u1ea3 t\u00e0i nguy\u00ean trang. N\u1ebfu Googlebot kh\u00f4ng c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o t\u00e0i nguy\u00ean c\u1ee7a trang, ch\u1eb3ng h\u1ea1n nh\u01b0 CSS, JavaScript ho\u1eb7c h\u00ecnh \u1ea3nh, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 kh\u00f4ng ph\u00e1t hi\u1ec7n ra r\u1eb1ng trang \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 hi\u1ec3n th\u1ecb v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean tr\u00ecnh duy\u1ec7t d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng. N\u00f3i c\u00e1ch kh\u00e1c, ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng trang n\u00e0y &#8220;th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng&#8221; v\u00e0 do \u0111\u00f3 kh\u00f4ng cung c\u1ea5p trang \u0111\u00fang c\u00e1ch cho ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n<p>4. Tr\u00e1nh nh\u1eefng l\u1ed7i ph\u1ed5 bi\u1ebfn g\u00e2y phi\u1ec1n to\u00e1i cho kh\u00e1ch truy c\u1eadp tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00f3 c\u00e1c video kh\u00f4ng th\u1ec3 ph\u00e1t \u0111\u01b0\u1ee3c (v\u00ed d\u1ee5: s\u1eed d\u1ee5ng video Flash l\u00e0m n\u1ed9i dung quan tr\u1ecdng trong trang).<br \/>\n5. C\u00e1c trang tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng cung c\u1ea5p tr\u1ea3i nghi\u1ec7m k\u00e9m cho ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 b\u1ecb gi\u1ea3m h\u1ea1ng ho\u1eb7c \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb c\u00f9ng v\u1edbi c\u1ea3nh b\u00e1o trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. C\u00e1c trang n\u00e0y bao g\u1ed3m nh\u01b0ng kh\u00f4ng gi\u1edbi h\u1ea1n \u1edf nh\u1eefng qu\u1ea3ng c\u00e1o xen k\u1ebd to\u00e0n trang tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng g\u00e2y c\u1ea3n tr\u1edf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>6. Cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 ch\u1ee9c n\u0103ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb. Ng\u01b0\u1eddi d\u00f9ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng mong mu\u1ed1n th\u1ea5y ch\u1ee9c n\u0103ng &#8211; ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c \u0111\u0103ng nh\u1eadn x\u00e9t v\u00e0 \u0111\u00e1nh d\u1ea5u \u0111\u1ecba \u0111i\u1ec3m &#8211; v\u00e0 n\u1ed9i dung gi\u1ed1ng nhau tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u0169ng nh\u01b0 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c m\u00e0 trang web c\u1ee7a b\u1ea1n h\u1ed7 tr\u1ee3. Ngo\u00e0i n\u1ed9i dung v\u0103n b\u1ea3n, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 h\u00ecnh \u1ea3nh v\u00e0 video quan tr\u1ecdng \u0111\u1ec1u \u0111\u01b0\u1ee3c nh\u00fang v\u00e0 c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. \u0110\u1ed1i v\u1edbi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, h\u00e3y cung c\u1ea5p t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 c\u00e1c si\u00eau d\u1eef li\u1ec7u kh\u00e1c &#8211; ch\u1eb3ng h\u1ea1n nh\u01b0 ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3, ph\u1ea7n t\u1eed li\u00ean k\u1ebft v\u00e0 c\u00e1c th\u1ebb meta kh\u00e1c &#8211; tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c phi\u00ean b\u1ea3n c\u1ee7a trang.<\/p>\n<p>7. \u0110\u1ea3m b\u1ea3o d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, h\u00ecnh \u1ea3nh, video v\u00e0 si\u00eau d\u1eef li\u1ec7u m\u00e0 b\u1ea1n c\u00f3 tr\u00ean trang web d\u00e0nh cho m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean trang web d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n<p><span style=\"color: #ff0000;\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t<\/span><br \/>\n\u2022 Ki\u1ec3m tra c\u00e1c trang tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a b\u1ea1n b\u1eb1ng c\u00f4ng c\u1ee5 Ki\u1ec3m tra t\u00ednh th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng50 \u0111\u1ec3 xem li\u1ec7u Google c\u00f3 cho r\u1eb1ng trang web c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean lo\u1ea1i thi\u1ebft b\u1ecb n\u00e0y hay kh\u00f4ng.<br \/>\n\u2022 N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng URL ri\u00eang bi\u1ec7t cho c\u00e1c trang tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a m\u00ecnh, h\u00e3y \u0111\u1ea3m b\u1ea3o ki\u1ec3m tra c\u1ea3 URL tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c nh\u1eadn r\u1eb1ng Google c\u00f3 th\u1ec3 nh\u1eadn d\u1ea1ng v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u chuy\u1ec3n h\u01b0\u1edbng.<br \/>\n\u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, h\u00e3y xem h\u01b0\u1edbng d\u1eabn v\u1ec1 t\u00ednh th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a Google.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Quang_ba_trang_web_cua_ban\"><\/span>8. Qu\u1ea3ng b\u00e1 trang web c\u1ee7a b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u1eb7c d\u00f9 h\u1ea7u h\u1ebft c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c th\u00eam v\u00e0o d\u1ea7n d\u1ea7n khi m\u1ecdi ng\u01b0\u1eddi kh\u00e1m ph\u00e1 n\u1ed9i dung c\u1ee7a b\u1ea1n th\u00f4ng qua t\u00ecm ki\u1ebfm ho\u1eb7c c\u00e1c c\u00e1ch kh\u00e1c v\u00e0 li\u00ean k\u1ebft \u0111\u1ebfn n\u1ed9i dung, Google hi\u1ec3u r\u1eb1ng b\u1ea1n mu\u1ed1n cho ng\u01b0\u1eddi kh\u00e1c bi\u1ebft v\u1ec1 n\u1ed7 l\u1ef1c b\u1ea1n \u0111\u00e3 b\u1ecf ra v\u1edbi n\u1ed9i dung c\u1ee7a m\u00ecnh. Vi\u1ec7c qu\u1ea3ng b\u00e1 hi\u1ec7u qu\u1ea3 n\u1ed9i dung m\u1edbi c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn c\u00f9ng ch\u1ee7 \u0111\u1ec1 kh\u00e1m ph\u00e1 n\u1ed9i dung nhanh h\u01a1n. Nh\u01b0 v\u1edbi h\u1ea7u h\u1ebft c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong t\u00e0i li\u1ec7u n\u00e0y, vi\u1ec7c th\u1ef1c hi\u1ec7n nh\u1eefng \u0111\u1ec1 xu\u1ea5t n\u00e0y m\u1ed9t c\u00e1ch c\u1ee9ng nh\u1eafc th\u1ef1c ra c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i \u0111\u1ebfn uy t\u00edn trang web c\u1ee7a b\u1ea1n.<\/p>\n<p>M\u1ed9t b\u00e0i \u0111\u0103ng blog tr\u00ean trang web c\u1ee7a ri\u00eang b\u1ea1n th\u00f4ng b\u00e1o cho kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n bi\u1ebft r\u1eb1ng b\u1ea1n \u0111\u00e3 th\u00eam m\u1ed9t t\u00ednh n\u0103ng m\u1edbi l\u00e0 m\u1ed9t c\u00e1ch hay \u0111\u1ec3 truy\u1ec1n tin v\u1ec1 n\u1ed9i dung ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi. C\u00e1c qu\u1ea3n tr\u1ecb vi\u00ean web kh\u00e1c theo d\u00f5i trang web ho\u1eb7c ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u RSS c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u0103ng l\u1ea1i tin n\u00e0y.<\/p>\n<p>Vi\u1ec7c n\u1ed7 l\u1ef1c qu\u1ea3ng b\u00e1 c\u00f4ng ty ho\u1eb7c trang web c\u1ee7a b\u1ea1n ngo\u1ea1i tuy\u1ebfn c\u0169ng c\u00f3 th\u1ec3 mang l\u1ea1i cho b\u1ea1n th\u00e0nh qu\u1ea3. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t trang web kinh doanh, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng URL trang \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea tr\u00ean danh thi\u1ebfp, \u0111\u1ea7u \u0111\u1ec1, \u00e1p ph\u00edch, v.v. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 g\u1eedi b\u1ea3n tin \u0111\u1ecbnh k\u1ef3 qua th\u01b0 cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 cho h\u1ecd bi\u1ebft v\u1ec1 n\u1ed9i dung m\u1edbi tr\u00ean trang web c\u1ee7a c\u00f4ng ty.<br \/>\nN\u1ebfu b\u1ea1n \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng, vi\u1ec7c th\u00eam th\u00f4ng tin v\u00e0o Google Doanh nghi\u1ec7p c\u1ee7a t\u00f4i s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean Google Maps v\u00e0 khi h\u1ecd t\u00ecm ki\u1ebfm tr\u00ean web.<\/p>\n<p><span style=\"color: #ff0000;\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t<\/span><br \/>\nBi\u1ebft v\u1ec1 c\u00e1c trang web truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<br \/>\nC\u00e1c trang web \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 chia s\u1ebb \u0111\u00e3 gi\u00fap vi\u1ec7c cung c\u1ea5p n\u1ed9i dung th\u00edch h\u1ee3p cho nh\u00f3m ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n<p><span style=\"color: #ff0000;\"> Tr\u00e1nh:<\/span><br \/>\n\u2022 C\u1ed1 g\u1eafng qu\u1ea3ng b\u00e1 t\u1eebng ph\u1ea7n n\u1ed9i dung nh\u1ecf m\u00e0 b\u1ea1n m\u1edbi t\u1ea1o. H\u00e3y ch\u1ecdn c\u00e1c m\u1ee5c l\u1edbn v\u00e0 th\u00fa v\u1ecb.<br \/>\n\u2022 \u0110\u0103ng k\u00fd trang web c\u1ee7a b\u1ea1n v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh trong \u0111\u00f3 n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean v\u1ecb tr\u00ed \u0111\u1ea7u c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 n\u00e0y m\u1ed9t c\u00e1ch b\u1ea5t th\u01b0\u1eddng.<br \/>\nTi\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c c\u1ed9ng \u0111\u1ed3ng li\u00ean quan \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n<br \/>\nC\u00f3 th\u1ec3 c\u00f3 m\u1ed9t s\u1ed1 trang web c\u0169ng n\u00f3i v\u1ec1 ch\u1ee7 \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u1ee7a b\u1ea1n. Vi\u1ec7c trao \u0111\u1ed5i v\u1edbi c\u00e1c trang web n\u00e0y th\u01b0\u1eddng c\u00f3 l\u1ee3i. C\u00e1c ch\u1ee7 \u0111\u1ec1 n\u00f3ng trong ph\u00e2n kh\u00fac nh\u1ecf ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u00fd t\u01b0\u1edfng b\u1ed5 sung v\u1ec1 n\u1ed9i dung ho\u1eb7c c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t ngu\u1ed3n l\u1ef1c c\u1ed9ng \u0111\u1ed3ng t\u1ed1t.<\/p>\n<p><span style=\"color: #ff0000;\"> Tr\u00e1nh:<\/span><br \/>\n\u2022 G\u1eedi y\u00eau c\u1ea7u li\u00ean k\u1ebft spam \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c trang web c\u00f3 li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n.<br \/>\n\u2022 Mua c\u00e1c li\u00ean k\u1ebft t\u1eeb m\u1ed9t trang web kh\u00e1c v\u1edbi m\u1ee5c \u0111\u00edch v\u01b0\u1ee3t qua PageRank.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Phan_tich_hieu_suat_tim_kiem_va_hanh_vi_nguoi_dung\"><\/span>9. Ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t t\u00ecm ki\u1ebfm v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n<br \/>\nC\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ch\u00ednh, bao g\u1ed3m Google, cung c\u1ea5p c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed cho qu\u1ea3n tr\u1ecb vi\u00ean web \u0111\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t c\u1ee7a trang web trong c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd. \u0110\u1ed1i v\u1edbi Google, c\u00f4ng c\u1ee5 \u0111\u00f3 l\u00e0 Search Console54.<br \/>\nSearch Console cung c\u1ea5p hai lo\u1ea1i th\u00f4ng tin quan tr\u1ecdng: Google c\u00f3 t\u00ecm \u0111\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a t\u00f4i kh\u00f4ng? Hi\u1ec7u su\u1ea5t c\u1ee7a t\u00f4i nh\u01b0 th\u1ebf n\u00e0o trong k\u1ebft qu\u1ea3 c\u1ee7a Google T\u00ecm ki\u1ebfm?<\/p>\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng Search Console s\u1ebd kh\u00f4ng gi\u00fap trang web c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean. Tuy nhi\u00ean c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 n\u1ebfu \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft c\u00f3 th\u1ec3 gi\u00fap trang web c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n<p>V\u1edbi d\u1ecbch v\u1ee5 n\u00e0y, qu\u1ea3n tr\u1ecb vi\u00ean web c\u00f3 th\u1ec3:<br \/>\n\u2022 Xem c\u00e1c ph\u1ea7n c\u1ee7a trang web m\u00e0 Googlebot g\u1eb7p s\u1ef1 c\u1ed1 khi thu th\u1eadp d\u1eef li\u1ec7u<br \/>\n\u2022 Th\u1eed nghi\u1ec7m v\u00e0 g\u1eedi s\u01a1 \u0111\u1ed3 trang web<br \/>\n\u2022 Ph\u00e2n t\u00edch ho\u1eb7c t\u1ea1o t\u1ec7p robots.txt<br \/>\n\u2022 X\u00f3a c\u00e1c URL \u0111\u00e3 \u0111\u01b0\u1ee3c Googlebot thu th\u1eadp d\u1eef li\u1ec7u<br \/>\n\u2022 X\u00e1c \u0111\u1ecbnh mi\u1ec1n \u01b0a th\u00edch c\u1ee7a b\u1ea1n<br \/>\n\u2022 X\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1edbi th\u1ebb meta m\u00f4 t\u1ea3 v\u00e0 ti\u00eau \u0111\u1ec1<br \/>\n\u2022 Bi\u1ebft c\u00e1c t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 truy c\u1eadp trang web<br \/>\n\u2022 T\u00ecm hi\u1ec3u c\u00e1ch Googlebot xem c\u00e1c trang<br \/>\n\u2022 Nh\u1eadn th\u00f4ng b\u00e1o v\u1ec1 vi ph\u1ea1m nguy\u00ean t\u1eafc ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 y\u00eau c\u1ea7u xem x\u00e9t l\u1ea1i trang web<br \/>\nC\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb vi\u00ean web Bing c\u1ee7a Microsoft c\u0169ng cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed cho qu\u1ea3n tr\u1ecb vi\u00ean web.<br \/>\nPh\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 c\u1ea3i ti\u1ebfn qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c trang web c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Google Search Console ho\u1eb7c c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c, c\u00f3 l\u1ebd b\u1ea1n \u0111ang t\u00f2 m\u00f2 v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u00e2n t\u00edch web nh\u01b0 Google Analytics l\u00e0 m\u1ed9t ngu\u1ed3n c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 t\u00ecm th\u00f4ng tin chi ti\u1ebft v\u1ec1 \u0111i\u1ec1u n\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00f3 \u0111\u1ec3:<br \/>\n\u2022 Nh\u1eadn th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0 thao t\u00e1c tr\u00ean trang web c\u1ee7a b\u1ea1n<br \/>\n\u2022 T\u00ecm hi\u1ec3u n\u1ed9i dung ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean trang web<br \/>\n\u2022 \u0110o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c t\u1ed1i \u01b0u h\u00f3a b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u1ed1i v\u1edbi trang web, ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c thay \u0111\u1ed5i c\u00e1c th\u1ebb meta m\u00f4 t\u1ea3 v\u00e0 ti\u00eau \u0111\u1ec1 c\u00f3 c\u1ea3i thi\u1ec7n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hay kh\u00f4ng?<br \/>\n\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng th\u00e0nh th\u1ea1o, th\u00f4ng tin m\u00e0 g\u00f3i ph\u00e2n t\u00edch cung c\u1ea5p, k\u1ebft h\u1ee3p v\u1edbi d\u1eef li\u1ec7u t\u1eeb c\u00e1c t\u1ec7p nh\u1eadt k\u00fd m\u00e1y ch\u1ee7, c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin ho\u00e0n ch\u1ec9nh h\u01a1n v\u1ec1 c\u00e1ch kh\u00e1ch truy c\u1eadp t\u01b0\u01a1ng t\u00e1c v\u1edbi t\u00e0i li\u1ec7u c\u1ee7a b\u1ea1n (ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c t\u1eeb kh\u00f3a b\u1ed5 sung m\u00e0 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm trang web c\u1ee7a b\u1ea1n).<\/p>\n<p style=\"text-align: right;\"><strong><em>Ngu\u1ed3n:\u00a0<a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184?hl=vi\" rel=\"dofollow\">https:\/\/support.google.com\/webmasters\/answer\/7451184?hl=vi<\/a><\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO web kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb web. B\u1ea1n ch\u1ec9 c\u1ea7n l\u00ean google g\u00f5 C\u00e1ch SEO web s\u1ebd ra v\u00f4 s\u1ed1 ki\u1ebfn th\u1ee9c v\u1ec1 SEO website Hi\u1ec7n t\u1ea1i b\u1ea1n \u0111ang xem b\u00e0i vi\u1ebft n\u00e0y, v\u1edbi t\u1eeb kh\u00f3a C\u00e1ch SEO web google c\u00f3 t\u1edbi h\u01a1n 40 tri\u1ec7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[41],"tags":[61,55,43,42,54],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/posts\/1067"}],"collection":[{"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/comments?post=1067"}],"version-history":[{"count":0,"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/posts\/1067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/media\/1068"}],"wp:attachment":[{"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/media?parent=1067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/categories?post=1067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tranhuonggroup.com\/dich-vu-seo-web\/wp-json\/wp\/v2\/tags?post=1067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}